2001 Jeep Wrangler Sahara on 2040-cars

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Jeep Super Bowl commercial nets criticism from fish conservationists [Update]

Update. FCA got back to us with the following statement: "The Jeep brand and FCA cooperate with federal/state/local governments and organizations, including Tread Lightly and Access Fund, around the world to help ensure that its vehicles are being utilized in a legal and responsible manner, and follow those guidelines when demonstrating their off-road capabilities. Ecological assessments are made and considered when the Jeep brand conducts demonstrations of a vehicle's off-roading capabilities. The vehicle shown in this video is driving on a designated county road that experiences seasonal runoff and its performance capabilities are authentically portrayed consistent with the Jeep brand philosophy. Other examples of how Jeep demonstrates vehicle capabilities take place at the brand's Camp Jeep activities at auto shows and experiential events." The Super Bowl is always packed to the brim with various car commercials. FCA in particular had a big showing this year with ads from both Ram and Jeep. It's the latter that seems to have drawn the ire of some organizations, particularly one where a new Jeep Cherokee drove up a stream in a commercial called "The Road." Trout Unlimited, a freshwater conservation organization, has criticized FCA for encouraging driving that might endanger fish habitats. Trout Unlimited President and CEO Chris Wood sent a letter to FCA chief Sergio Marchionne, calling the commercial "wrongheaded" and that Jeep got some "bad marketing advice on this one." Wood says many of Trout Unlimited's members are Jeep owners and that he previously owned a Jeep CJ7 that he took all over Vermont. He says that he took it off-roading, though he never drove right up the middle of a stream. We're waiting on a comment from Jeep, but MSN reports that the automaker is defending the ads — though there aren't plans to run them again. Trout Unlimited says driving up and damaging streams can destroy the gravel where fish lay eggs. Either way, off-roaders should always be mindful of their surroundings so they don't destroy the land or sink their vehicles after, say, breaking through the ice on a frozen lake. Related Video:

Gladiators, Pilots, and Palisades, plus a couple boring crossovers | Autoblog Podcast #562

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Consumer Editor Jeremy Korzeniewski. The duo discuss the leaked Jeep Gladiator, Ford's Baby Bronco, the Aston Martin DBX, and then touch on other reborn names like the Honda Pilot. They also discuss how boring crossovers have taken over as the family car of choice in the United States and debate the merits of turbocharged V6 engines versus the classic American V8. Finally, we spend your money.Autoblog Podcast #562 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Jeep Gladiator leaked Hyundai Palisade and Honda Pilot teased Aston Martin DBX Ford Baby Bronco leaked Boring crossovers Ford F-150 2.7-liter EcoBoost Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Podcasts LA Auto Show Aston Martin Ford GMC Honda Hyundai Jeep Truck Crossover SUV honda pilot jeep gladiator aston martin dbx hyundai palisade ford baby bronco

2018 Jeep Wrangler spied looking more aerodynamic

We're getting an early look at one of the most anticipated vehicles from Jeep: the next-generation Wrangler. We expect it to arrive for the 2018 model year and be aluminum-intensive for purposes of weight savings, which will improve fuel economy. The platform is expected to remain a traditional body-on-frame setup, and manufacturing will remain at its longtime Toledo, OH, factory. The design appears true to the Wrangler's heritage, though the windshield is raked back more to make it less brick-like when cutting through the air. From some angles, the front end appears longer if you squint properly, and the front fenders seem wider and squatter than the current model's. There's probably more in store for the new Jeep, but this prototype is under such heavy cladding it's impossible to tell what. Kudos to the folks who make those vinyl coverings. Look for the powertrain to again include a Pentastar V6, this time paired to an eight-speed automatic transmission – again for fuel economy, but also to improve the powertrain's flexibility. A V6 turbo diesel and a mild- hybrid variant are also expected. Even with all these departures from the long-running Wrangler playbook, the off-road capability will remain the vehicle's calling card. The current Wrangler will also be built concurrently with this next-gen model for a time in Toledo, Automotive News reports, giving enthusiasts and traditionalists the best of both worlds. Jeep will also add a pickup based on the Wrangler's underpinnings to its portfolio in a move to capitalize on the resurgence of smaller trucks. The Wrangler is both the halo and centerpiece of the remade Jeep lineup, which quickly is becoming one of Fiat Chrysler's pillars for sales and prestige around the world. Jeep hopes to sell 2 million vehicles globally by 2018. Related Video: