1997 Jeep Wrangler Se Sport Utility 2-door 2.5l on 2040-cars

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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

2015 Jeep Renegade Sport 4x4 Quick Spin [w/video]

Which is the most entertaining Jeep Renegade you can get? While one might make an argument for the Trailhawk model and its accompanying off-road hardware and consequential go-anywhere ability, that car comes with one glaring flaw – its 2.4-liter engine and nine-speed automatic transmission just aren't very entertaining. Instead, I submit the turbocharged, 1.4-liter base engine and its accompanying six-speed manual, a position that was reinforced after a recent stint behind the wheel of a very basic Sport 4x4. Not only do you get a fair amount of the Trailhawk's off-road ability – the Selec-Terrain system and a 4WD Lock mode are standard, but you'll be without the 20:1 crawl ratio and Rock off-road mode – you'll also enjoy a more dynamically interesting powertrain. Read on to see why the force-induced Renegade might just be the way to go. Driving Notes My first date with the Renegade was on the mostly empty, winding roads of northern California. There, the 1.4-liter turbocharged inline-four with 160 horsepower and 184 pound-feet of torque felt fine – with no traffic and few stoplights along the drive route, it was easy to keep the engine on boil. But this engine isn't as enjoyable in day-to-day suburban traffic. Power arrives suddenly – peak torque comes between 2,500 and 4,000 rpm – and if you don't use it, you lose it. There's not much oomph in the higher end of the rev range. With such a peaky powerband, it's easy to get caught flat-footed if you're not paying attention. Thankfully the manual transmission makes it simple to stay engaged and in the correct gear. The stick-shift is enjoyable to use, with a firm clutch that's easy to modulate and shift action that isn't sloppy or vague. The 1.4-liter engine sounds good. Turn down the stereo, stomp on the throttle, and you'll be treated to a delicious turbo whistle and a smooth exhaust note. I've said it before and I'll say it again: I want Mopar to offer the Fiat 500 Abarth's exhaust on the Renegade. It'd be fun. If you do prefer the stereo, know that the Renegade's standard four-speaker unit is weak. Base models don't offer Bluetooth or satellite radio, but you can add both of those luxuries, two extra speakers, and a five-inch touchscreen for just $695. Not a bad bargain. The Koni frequency selective dampers do an excellent job of managing both small, frequent imperfections (like freeway expansion joints), and the bigger potholes that still haven't been fixed after the havoc of Detroit's winter.

Fiat Chrysler and Peugeot boards meet to finalize merger

MILAN/PARIS — The boards of Fiat Chrysler Automobiles and Peugeot will meet separately on Tuesday to discuss finalizing an initial agreement for a $50 billion merger to create the world's number four carmaker, sources said. A source close to FCA said the two companies could announce the signing of a binding memorandum early on Wednesday, followed by a conference call to explain further details later in the day. The two mid-sized carmakers announced plans six weeks ago for a tie-up to help them deal with big challenges in the industry, including a global demand downturn and the need to develop costly cleaner cars to meet looming anti-pollution rules. Ahead of the meetings, entities representing the Peugeot family, Etablissements Peugeot Freres (EPF) and FFP, unanimously approved a proposed memorandum of understanding for the planned merger, a source familiar with the situation said. FCA and PSA have said they would seek to finalize a deal by year-end to create a group with 8.7 million in annual vehicle sales. That would put it fourth globally behind Volkswagen, Toyota and the Renault-Nissan alliance. PSA's Carlos Tavares will be chief executive and FCA's John Elkann — the scion of Italy's Agnelli family, which controls FCA through their holding company Exor — chairman of the combined company. The group will include the Fiat, Jeep, Dodge, Ram, Chrysler, Alfa Romeo, Maserati, Peugeot, DS, Opel and Vauxhall brands, allowing it to serve mass and premium passenger car markets as well as those for trucks and light commercial vehicles. Related Video:       Chrysler Dodge Fiat Jeep RAM Citroen Peugeot