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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

2018 Jeep Wrangler might get power sliding roof panels

A user at JL Wrangler Forums snapped a few photos of a prototype 2018 Wrangler driving around, and one of the shots revealed some interesting switchgear. On the ceiling are a couple of handles that further confirm it will still have a multi-piece removable roof, something already expected when images of the truck leaked out. Just ahead of those handles is a binnacle of switches with no clear explanation for their existence. The folks at JL Wrangler Forums believe they have the answer. They suspect that the controls are for a Jeep Renegade-style My Sky roof. In case you forgot, the Renegade's My Sky roof is a cross between a sunroof and the Wrangler's removable roof. One of the panels can slide back like a sunroof, or it and a second panel can be pulled out entirely. The forum members believe the large center button and smaller buttons ahead of it are controls for sliding back either or both front roof panels. Of course the roof panels will still be removable, too. They also cite anonymous sources that say the forum's speculation is on the right track. A few years ago, rumors of a power top were circulating, too. We can certainly see this as a possibility. It would offer Wrangler owners the option of some open-air fun without requiring the unfastening of multiple latches and stowage of large roof panels. Although it would likely add plenty of cost, that won't be much of an issue for Jeep. It's already possible to spend remarkable amounts of money in heavily accessorized Wranglers, and Jeep doesn't have trouble getting them sold. We're still not completely convinced, though. It's also possible we could be looking at switchgear for overhead lights or other interior features, maybe even storage for sunglasses. We just can't be positive without getting a closer look at the switches. Also, there's at least one reason Jeep might want to avoid a feature like this. Power sliding top panels could add weight. Now Jeeps aren't amazing performers, save for the SRT and Trackhawk Grand Cherokees, so speed won't be an issue, but if the weight goes into the top panels, it could make top removal more difficult thanks to heavier components. We'll have to wait to find out for sure. Related Video:

FCA's UAW workers to get $8,010 profit-sharing payout

UAW workers at FCA will soon be receiving $8,010 checks, which represent profit-sharing based on the company's 2020 performance. Although FCA's profit margins in 2020 were slimmer than the year prior, the union-employee payouts are slightly larger, due to a change in the formula that was negotiated in 2019 and has now gone into effect. Employees are now paid $900 for every 1% of profit margin FCA achieves in its North American operations. For 2020, the company enjoyed an 8.9% profit margin, and although that was down slightly from 9.1% in 2019, the checks are larger than last year's $7,280 payout. Still, FCA employees didn't fare quite as well as their counterparts at GM, who stand to receive profit-sharing checks of up to $9,000. GM workers did even better last year, netting $10,000. UAW workers at Ford had less to celebrate. They'll receive $3,525, based on the company's 2020 performance. That's a steep drop from last year's $6,600. FCA earned $6.472 billion in North America in 2020. The company is expecting an improved financial performance in 2021, as it's expected to avoid another coronavirus-related shutdown. It's also expected to benefit from the launch of the three-row Grand Cherokee L, as well as the Jeep Wagoneer and Grand Wagoneer, all of which are high-margin products. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.