1989 Jeep Grand Wagoneer 88k Actual Miles Restored In 2009 on 2040-cars

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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Sunday Drive: Variety is the spice of life

If there's any one new vehicle the entire world is anxiously waiting for, it's the Jeep Wrangler. Yes, of course the iconic off-roader has a loyal following here in America, but you could plop a Wrangler pretty much anywhere on the globe and everybody will know what it is. Put simply, the redesigned 2018 Jeep Wrangler JL has big, muddy shoes to fill, and the readers of Autoblog are just as interested in the Wrangler's rebirth as anyone else. Moving along, we were fortunate enough last week to spend a bit of time in nearly every version of the venerable Volkswagen Golf all in one day. There isn't a Golf we don't like, but there's one, easily identifiable by its three-digit name, that stands above all the rest: GTI. We think it's the best Golf you can buy, even if there's an R-badged variant that slots above the GTI in VW hierarchy. Rounding out our recap are three vehicles that could hardly be more different. The 2019 GMC Sierra, which was seen wearing pretty light camouflage, is a truck. The Lamborghini Terzo Millennio – which isn't going to go on sale, ever, at any price – is a conceptual supercar. And the Honda CB1000R is a retro-themed naked standard motorcycle. Variety really is the spice of life. 2018 Jeep Wrangler spy shot mega gallery Driving nearly every VW Golf: Base, GTI, R, Alltrack — here's what we learned 2019 GMC Sierra spied sporting just a thin wrapping The Lamborghini Terzo Millennio is a brutally fantastic EV supercar concept Honda unveils 2 new motorcycles, including retro-flavored CB1000R Image Credit: Brian Williams GMC Honda Jeep Lamborghini Volkswagen Technology Truck Convertible Crossover Hatchback SUV Performance sunday drive vw golf gti lamborghini terzo millennio

2016 Jeep Grand Cherokee SRT Night puts on a dark face

We'd love to tell you that the Jeep Grand Cherokee SRT you see above is powered by a hellish 707-horsepower supercharged V8 engine, but we can't. We hope that's coming soon, but in the meantime, we'll all just have to live in a world where an SUV with a 6.4-liter engine sends a mere 475 horsepower and 470 pound-feet of torque to all four wheels. So it goes, right? It's not a Trackhawk, and it's not a Hellcat. This is the Jeep Grand Cherokee SRT Night. That basically means it's just like all other 2016 Jeep Grand Cherokee SRT models, except that any and all brightwork has been replaced with gloss black bits. To complete the dark and mysterious look, all of the car's badging, its front fascia and its unique set of 20-inch wheels are done up in a satin-black finish. The body can be ordered in Velvet Red, Billet Silver and Granite Crystal (dark grey). Inside, as you'd expect, all the chrome has been painted black, and the black leather seats have silver stitching. Sure, we want to see the Hellcat engine dropped inside the Grand Cherokee SRT just as much as you do, but it's hard to complain about a 4.8-second 0-60 time or a top speed of 160 miles per hour. Feel free to read more in the press release below. 2016 Jeep Grand Cherokee SRT Night The new Jeep Grand Cherokee SRT Night features a stealth-like appearance with the roof, rear spoiler, front grille bezels, B and C pillars and side window surrounds all adorned in Gloss Black. The front applique is Satin Black, as is badging on the hood and rear liftgate. New lightweight, split five-spoke "5Ten" 20-inch wheels are also finished in Satin Black and are designed to showcase the Grand Cherokee SRT8's standard Brembo brakes. Interior appointments include Black Laguna leather with Silver accent stitching and Light Black Chrome bezels. Available colors for the Jeep Grand Cherokee SRT Night include Velvet Red, Billet Silver and Granite Crystal. Jeep Grand Cherokee SRT Night features a standard 6.4-liter V-8 engine with Fuel Saver Technology that delivers 475 horsepower and 470 lb.-ft. of torque, an adaptive damping suspension and a Selec-Track Traction Control system. Available features include a dual-pane sunroof, a 19-speaker 825-watt Harman Kardon stereo system, trailer tow package, three-season tires, a full-size spare tire and a dual-screen rear entertainment system.