1988 Jeep Grand Wagoneer on 2040-cars

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The Apple of the auto industry isn't Tesla, it's Jeep

Whenever Apple is going to have a new product for sale in its stores, the fanboys line up in such great numbers that it's surprising Ticketmaster hasn't figured out a way to capitalize on the multitude of anxious buyers with credit cards ready to go. When Elon Musk talks about a new car being added to the lineup, there is an analogous group of people, and Musk has cleverly set up a model in which people place deposits for their place in line. The number of deposits (two per customer only, it should be noted) for the Model 3 is some 400,000. Because Tesla is a Silicon Valley company that has a highly desirable, highly designed suite of products for which there is demand the likes of which is completely uncharacteristic for the category, it is often compared to Apple. After all, has anyone gotten into line to buy a Windows phone? Do you even remember the Zune? So it must be that Tesla is like Apple. But there is one nontrivial problem with this comparison: Apple sells its products in mass quantity. Tesla, even though it just had its best quarter ever, delivering a record 25,418 vehicles - up 69 percent over the first quarter of 2016 - is still, when compared to the car industry in general, selling a specialized product. No, the automotive brand most like Apple is Jeep. Just as with Apple's quickly identified design language - either for the physical phones and computers or the interfaces for same - there is no mistaking a Jeep. Like Apple's legion of fans, there are people for whom a Jeep is not merely a form of transportation, but a statement about one's way of life. Like the companies that wish they could have designs that are Apple-like and do their utmost to have a similar objects or appearances (sometimes landing them in court, a la Samsung), is there a single automotive company that wouldn't like to have some of Jeep's magic? While there aren't people who are lined up outside of dealerships when a new Jeep goes on sale, there is probably more interest in the forthcoming Wrangler than in the accumulation of interest in a half-dozen other vehicles from other companies. And like Apple, Jeep is a comparative volume play. Last year FCA US LLC delivered 926,376 Jeeps. Walter P. Chrysler and the Dodge Brothers must be spinning at high velocity in their graves, because the U.S. total for Chrysler brand was 231,972, and Dodge was 506,858. The sum of the two - 738,830 - is well shy of Jeep's sales. On a global basis, Jeep sold some 1.4 million units in 2016.

Hum Rider | Autoblog Minute

Hum Rider is a marketing stunt by the creative minds at Thinkmodo. The stunt was to promote Verizon?s Hum platform. Hum turns your older cars into a connected vehicle. Jeep Autoblog Minute Videos

Fiat Chrysler recalls 650,000 Dodge, Jeep SUVs for brake issue

Fiat Chrysler Automobiles said Tuesday it's voluntarily recalling nearly 650,000 Jeep Grand Cherokee and Dodge Durango SUVs to ensure that brake-booster shields were properly installed. The recall affects mostly vehicles sold in the U.S. but also roughly 60,000 combined in Canada and Mexico. The shields were installed in 2014 in conjunction with a recall involving the same set of vehicles, which cover the model years 2011 through 2014. A review of warranty data led to an FCA U.S. investigation that discovered the problem. FCA says it is aware of one potentially related accident, but no injuries. The shields are designed to keep water away from the boosters, lest it cause corrosion or freeze in cold temperatures and negatively affect brake performance. Brakes will still function even if boosters are compromised by water, FCA says, but drivers may experience brake-pedal firmness. In some cases, a potential booster issue may trigger a warning light or activation of the anti-lock brakes. Customers who've observed any of those conditions are urged to contact their dealers. The automaker says it plans to notify affected owners that free service to check and repair the issue if necessary will be available in early November. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Recalls Dodge Jeep Safety SUV FCA