1988 Jeep Grand Wagoneer on 2040-cars

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Jeep Wrangler by Vilner takes extreme luxury off-road

Vilner turned its customary and intensely luxurious attentions to a two-door Jeep Wrangler Sahara Unlimited back in 2012, following that up this year with its take on the four-door version. A coat of lustrous black paint outside is brightened up LED headlights, foglights and taillights and layers of chrome laid on the grille, mirrors, door handles and fuel filler cap.
Stance gets an injection of brawn from the 20-inch wheels, and they'll roll faster thanks to the power upgrade from 197 horsepower and 339 pound-feet of torque in the 2.8-liter diesel to 257 hp and 412 lb-ft.
Inside is furious red, with cross-stitched crimson leather and Alcantara demanding your focus. When you can look away from that, you'll find the raw metal parts painted black and again ornamented in minor applications of chrome. Feel free to feast on it in the high-res gallery above.

2014 Jeep Cherokee configurator up and running

Production delays aside, Jeep is steaming towards its September on-sale date for the 2014 Cherokee. The reborn midsizer's configurator has just gone live, meaning you can fiddle with different options, colors and trim levels to your heart's content.
The cheapest model available is the 4X2 Sport, which starts at a reasonable $22,995. On the high end, the Cherokee's builder allowed us to indulge our passion for ludicrously priced vehicles by outfitting the top-end Trailhawk, which already starts at $29,495, with $8,610 in options. The resulting car, which you can see above, would retail for $39,100 after the $995 destination is factored in.
Head on over to Jeep's build-it-yourself website and have a look around.

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.