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Jeep launches new ad with unreleased Michael Jackson track

We've recently heard much about how Fiat-Chrysler CEO Sergio Marchionne plans to pump up the volume on Jeep sales, inaugurating new models and global dealerships. But that's the stuff outlined in five-year plans; right now, advertising and special editions are at the fore, and the late Michael Jackson, too. Jeep has begun airing two commercials to push its Altitude Editions, Call of Summer and Lovers of the Game, that feature the song "Love Never Felt So Good" from Jackson's upcoming album of new music.
A little more star power - and timely, too - comes from Cleveland Cavaliers point guard Kyrie Irving. While Call of Summer features a few short shots of the former Rookie of the Year and two-time NBA All-Star, Lovers of the Game is all about his white Wrangler Altitude Edition and wrangling shots. You can watch both spots below, and if you want to hear the rest of the music track before the album hits, you can download it from iTunes.

Jeep Cherokee recalled to add power liftgate moisture shield

The Basics: Jeep is recalling 55,687 examples of the 2015-2016 Cherokee that have the optional power liftgate and have production dates between February 18, 2015, and September 10, 2015. These include 32,784 vehicles in the US, 10,138 in Canada, 924 in Mexico, and 11,841 outside the NAFTA region. The Problem: Water can potentially leak onto the power liftgate control module and cause a short circuit. This is a potential fire hazard. Injuries/Deaths: Jeep has no reports of injuries or accidents The Fix: Dealers will inspect the area for damage and will replace parts as necessary. They will also install an improved moisture shield that will offer better protection. If You Own One: Owners should try to keep the cargo area of these vehicles dry until dealers perform the recall. More Information: Jeep also issued a recall for this issue for 164,003 total examples of the 2014-2015 Cherokee in June. RECALL Subject : Liftgate Module Short due to Water Leak Report Receipt Date: DEC 09, 2015 NHTSA Campaign Number: 15V826000 Component(s): ELECTRICAL SYSTEM , STRUCTURE Potential Number of Units Affected: 32,784 All Products Associated with this Recall Vehicle Make Model Model Year(s) JEEP CHEROKEE 2015-2016 Details Manufacturer: Chrysler (FCA US LLC) SUMMARY: Chrysler (FCA US LLC) is recalling certain model year 2015-2016 Jeep Cherokee vehicles manufactured February 18, 2015, to September 10, 2015 and equipped with the power liftgate option. In the affected vehicles, water mater leak into the Power Liftgate Control Module and result in a high resistance short circuit. CONSEQUENCE: A short circuit in the module increases the risk of a fire. REMEDY: Chrysler will notify owners, and dealers will inspect the module and connectors for corrosion, replacing the damaged components as necessary. The mastic shield will be removed and the module will be covered with a water shield. These repairs will be performed free of charge. The manufacturer has not yet provided a notification schedule. Owners may contact Chrysler customer service at 1-800-853-1403. Chrysler's number for this recall is R67. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. Statement: Moisture Shield Upgrade December 18, 2015 , Auburn Hills, Mich. - FCA US LLC is voluntarily recalling an estimated 32,784 SUVs in the U.S.

Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.