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Chrysler delays 2014 Jeep Cherokee media launch

Chrysler is making the unusual move of delaying the first media drives of the 2014 Jeep Cherokee, which were slated to start next week in Seattle. And while something like this is a rare occurrence, and one that most of the Autoblog staff can't recall happening this publicly or so close to the event itself, it won't effect the actual on-sale date of the new Cherokee, which is set to hit showrooms in September.
"Over the last couple of weeks during final quality and durability testing, we have discovered the opportunity to further improve powertrain calibration," Chrysler told Automotive News. This marks the second notable delay in the Cherokee's short life, after production was delayed for roughly a month earlier this summer.
Still, we'd rather Chrysler make sure the Cherokee is ready for primetime before flying media in from around the country. It shows a willingness to get things right the first time, rather than offering media drives and then tweaking the car after the fact.

Jeep Cherokee joins Altitude trim line

Jeep fans spoke up last year by naming the Altitude trim level, and the automaker rewarded them with an assortment of cool Jeeps sporting a sinister, blacked-out appearance. Joining the ranks of Jeep models offering an Altitude trim level is the 2014 Jeep Cherokee, and this might be the best looking of the new Cherokees - including the Trailhawk.
Like the previous versions of this model, the 2014 Cherokee Altitude adds black wheels and exterior trim and molding, and it's only offered in four colors: black, silver, white and granite (shown above). You definitely have to love the look of the black accents since the Altitude raises the Cherokee's price by $2,000 to a starting MSRP of $24,995 (not including destination). Jeep says that the 2014 Cherokee Altitude is a limited-edition model, but there is no mention of any specific production figures.
Joining the new Cherokee Altitude are the updated versions of the Grand Cherokee Altitude and Wrangler Altitude with similar limited color combinations and pricier MSRPs starting at $35,290 and $31,595, respectively. These three new Altitude models will go on sale this spring joining the Compass Altitude and Patriot Altitude, which are on sale now. Scroll down for more info on the updated 2014 Jeep Altitude lineup.

Jeep leads list of 25 most patriotic brands

It's not unusual to feel extra patriotic this time of year, what with the Fourth of July being today and all. As if to celebrate, New York-based research firm Brand Keys conducted a study among 4,500 consumers about what brands they find to be the most patriotic. According to the Detroit Free Press, Jeep took top honors in this study, besting other American stalwart brands including Coca-Cola, Levi's and Hershey's.
Interestingly, the only other automotive brand to make the list was Ford, in the 16th spot (motorcycle fans take note - Harley-Davidson claimed the No. 13 slot). This means consumers found Jeep to be more patriotic than any of the brands in the General Motors portfolio, including Chevrolet, which has long used American themes in its advertising over the decades.
According to Brand Keys, Jeep came in "with a score of 98 out of 100 on a scale representing consumers' emotional engagement expectations," the Detroit Free Press reports. Be sure to read the report to scan the entire Top 25 list for yourself.