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Australian Jeep marketing stunt goes awry [w/video]

Jeep fans in Australia are none too happy with the off-road brand following a contest that saw ten new Cherokees sold for just $10,000 Australian (about $9,400), roughly a quarter of the vehicle's price Down Under.
The contest, called the "World's Most Remote Dealership," gave Aussies the chance to snag an ultra-affordable Cherokee Longitude (analogous to the US-spec Latitude trim), provided they could get to a secret dealership in the remote wilderness of western New South Wales, near the border with the state of South Australia.
In order to get the exact location of the dealership, though, potential customers needed to download an app, which would release a phone number 9:00 AM AEST on Thursday (7:00 PM EDT, Wednesday night). The first ten people who could call in and prove they could afford to finance $10,000 and get to the remote dealership, were given the location of the remote dealership.

Jeep bringing Renegade Hard Steel with adorable matching trailer to Geneva

Trailers are hardly an uncommon site. They can, after all, be an effective way of adding cargo capacity when you need to haul more than you can fit in your car and truck. But there's something that just gets us about trailers made to match the vehicle behind which they're being towed. Like this one, attached to this unique Jeep Renegade. Set to be unveiled at the Geneva Motor Show mere days from now, the Renegade Hard Steel concept is a joint effort between various elements of the Fiat Chrysler Automobiles group, including Jeep, Mopar and the FCA Style Centre. It's based on the Trailhawk off-road model, but is distinguished by its unique metallic finish, offset by matte black trim and a full raft of available and custom Mopar accessories. Though Jeep has yet to show us what it looks like inside, it's said to have a specially coated leather finish. And of course there's that trailer. Designed to mimic the Renegade's rear-end styling, the appendage will be used on the floor of the Geneva Palexpo to showcase the vehicle's Uconnect Live infotainment system through an oversized pop-up touchscreen display that mirrors the new 5- or 6.5-inch display that'll soon be available on the littlest of Jeeps, offering streaming content including music, news, social media and traffic conditions. We have no indication that a similar trailer could be going into production (minus, of course, the infotainment stuff), but it's worth noting that Jeep has indeed done something similar before. Feel free to read more in the press release, below. Related Video: 27 February 2015 Renegade Hard Steel Jeep Showcar The Renegade Hard Steel Jeep showcar, which blends style, off-road vocation, and technology, will be making its debut and the 2015 Geneva International Motor Show. Created by the Jeep brand, in collaboration with the Mopar brand and backed by the FCA Style Centre, the showcar "explores" the potential of a model that provides countless customization options, while also providing an outlook for potential future Mopar accessories dedicated to the new Renegade. Based on the Trailhawk - the off-road version of the range - the prototype is not a simple customisation in aftermarket but a design project that, with due respect to the peculiarities of original models, has led us to the creation of a unique and fascinating article.

Sergio rethinks FCA-GM merger idea, dismisses critics

After many public overtures, Fiat Chrysler Automotive CEO Sergio Marchionne has claimed his company won't be making a hostile takeover bid for General Motors. This is despite widespread speculation that FCA's desire to merge was motivated by its allegedly dire situation. As one unnamed GM exec who spoke to Automotive News earlier this year put it, "Why should [GM] bail out FCA?" "We are not choking. We are in relatively decent shape," Marchionne told journalists attending an FCA shareholder meeting in Amsterdam, AN reports. "We have been publicly rebuffed, we have been rejected and you cannot force these things. I don't want to. At the moment, we have no intention to do anything hostile." Instead of focusing on merging with GM, or any other partners for that matter, FCA will refocus on implementing its ambitious five-year investment plan, which would see it dump $52 billion into its various brands, with a particular focus on Alfa Romeo, Maserati, and Jeep. So far the attempt has largely been unsuccessful, especially as it relates to the Italian brands. Earlier this week, additional reports emerged that claimed Alfa was pushing back the Giulia and an unnamed CUV while reassigning resources to updated versions of the Giulietta and MiTo hatchbacks. This is not the first time we've heard about trouble for the Giulia, of course. For Masearti, though, it was the first we'd heard of delays for Alfieri sports car, which allegedly won't appear in 2016, as promised. We can expect a proper breakdown of FCA's adjusted plans when Marchionne and Company reveal an updated product slate next month. Related Video: The video meant to be presented here is no longer available. Sorry for the inconvenience. News Source: Automotive News - sub. req.Image Credit: Paul Sancya / AP Alfa Romeo Chrysler Fiat GM Jeep Maserati Sergio Marchionne FCA