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Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

Jeep Wrangler pickup spy photos reveal production truck bed

The last time we saw the Wrangler pickup undergoing testing, it was sporting a strange pre-production bed that looked as though it had been pulled off a Ram 1500. It seems development has progressed since then, because, despite the heavy camouflage, the Wrangler in these spy photos is definitely carrying a production-ready bed. Unlike the earlier test bed, this bed has sides that are the same width as the cab, and the top of the bed matches up with the body line on the cab. The bed is properly boxy and straight-edged like a Wrangler, too. It looks quite good, and actually very similar to the custom AEV Brute. However, unlike the Brute, the traditional plastic wheel arch flares seen below the camo extend farther forward, and the angle of the flares' forward edges match those of the rear doors. The rest of the truck is rather well covered, so there aren't many more details to glean from the photos. There is a very large rear window, which should be good for visibility. Even though the roof is covered, we expect a removable roof of some sort is hiding underneath, since the previous prototype had removable panels like those on the current Wrangler Unlimited. We also expect a turbocharged four-cylinder and a naturally aspirated V6 to be offered as engines on this and other new Wranglers, as well as the possibility of a diesel of some sort. As for when we'll see the Wrangler pickup, we would expect a reveal in early- to mid-2019, with trucks appearing on lots in very late 2019 or early 2020. This is based on a report from The Detroit News that says production will begin in 2019. Related Video:

Dodge, Jeep and Ram could soon be owned by Chinese automakers

For the past several years, Fiat Chrysler CEO Sergio Marchionne has made it widely known that the automaker he helms is up for grabs. First, he sent an email to GM CEO Mary Barra, who immediately refused to even discuss a merger. Later, Marchionne set his sights on Volkswagen. That too was swiftly rebuffed. It seemed like no global automaker was remotely interested in a partnership. Now, Automotive News reports that several Chinese automakers have come calling, only FCA isn't ready to answer. At least not yet. The news broke this morning that a major Chinese automaker had made an offer to purchase FCA for slightly above market value. FCA refused, saying the offer wasn't quite generous enough. It's unclear which automaker made the offer, but Automotive News says there's more than one interested party. FCA representatives have recently traveled to China to meet with Great Wall Motors, while Chinese representatives were seen at FCA corporate headquarters in Auburn Hills, Mich. The Chinese government has a lot of money invested in local automakers. It's putting pressure on these automakers to expand globally, including to the United States. As it stands, it's a matter of when a Chinese automaker will start selling cars here, not if. Purchasing an established automaker with a wide range of products and a huge dealer network would do wonders in giving the Chinese a foothold here. Sure, Geely owns Volvo, but a luxury automaker doesn't have nearly as much reach as a more mainstream company like FCA. This seems like the best case scenario for both a Chinese automaker looking to move into the U.S. and for FCA, at least from a business standpoint. The latter doesn't seem to have any other interested parties. It will be interesting to see how FCA would sell a deal like this to the public. We're not sure everyone will be happy with Dodge, Jeep and Ram falling under Chinese ownership. FCA didn't turn down the Chinese because they didn't like the idea. It turned down the offer because there wasn't enough money on the table. Related Video: News Source: Automotive News Earnings/Financials Alfa Romeo Chrysler Dodge Fiat Jeep RAM