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Jeep and Ram could be spun off from FCA, says Marchionne

Jeep is surely the biggest single feather left in the cap of the Fiat Chrysler Automobiles portfolio. Under Sergio Marchionne's leadership, Jeep went from fewer than 500,000 annual sales in 2008 to 1.4 million in 2016, and is on track for 2 million by 2018. Add in the brand's legacy, status as one of the most recognizable nameplates in the world, and rabid fan base, and Jeep has extraordinary monetary value to its parent company. Investors and analysts have certainly noticed Jeep's inherent value. According to The Detroit Free Press, Morgan Stanley's Adam Jonas asked FCA chief Sergio Marchionne if he would ever consider spinning Jeep and Ram, FCA's dedicated truck brand, into a separate corporate entity, and he responded with a simple "Yes." Jonas estimated Jeep's worth in January of this year at $22 billion. Ram was valued at $11.2 billion. Marchionne has a history of spinning off brands while keeping them part of FCA's corporate umbrella. The most noteworthy example of this value maximization was with Ferrari, which now trades on the New York Stock Exchange and rakes in $3.4 billion in annual revenue and close to $435 million in net income, reports the Free Press. Marchionne still serves as chairman and CEO of Ferrari, and Fiat heir John Elkann owns 22 percent of the Italian marque's shares. Even if the offloading of Jeep and Ram into a separate entity would amount to little more than a profit-driven ownership change on paper, it would be huge news to the brands' loyal fanbases. In any case, such a move would likely take years to actually happen and probably wouldn't mean much at all to the products that Jeep and Ram produce. In other words, Jeep fans can keep the pitchforks in the shed ... for now. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Gilles defends 2014 Jeep Cherokee design as "very contemporary"

Following the forced-hand introduction of the 2014 Jeep Cherokee, there has definitely been a mix of responses revolving around everything from its design to the return of the legendary nameplate. As evidence of this, just check out the 1,000+ comments in our article last week and some of the many opinions that were voiced. Following this not-too-warm reception, Ward's Auto had a chance to talk to Chrysler designer chief - and SRT president - Ralph Gilles, who shed a little more light on the styling direction of the new Cherokee.
Rather than looking to previous models for inspiration, Gilles says that the Cherokee has been designed to be more contemporary, with Mark Allen, head of Jeep design, adding that a main goal was to make sure the design still looks modern five years from now. Interestingly, Gilles does point out that one of the design elements incorporated on the new Cherokee that pays homage to past Jeeps is the sharply downward angle for the leading edge of the beltline, which he notes is meant to mimic the look of the old YJ and TJ Wrangler models fitted with half doors. Of course, the squared-off wheel openings - a signature Jeep cue - are still used.
This is probably a design that will need to be seen on the street in actual daylight to properly assess, but in the meantime, we'll bring you full images and impressions when the Cherokee debuts at next month's New York Auto Show.

Jeep Wrangler to remain in Toledo, get a pickup version

Production of the Jeep Wrangler is staying in Toledo, OH, and it might be getting a pickup in the near future, according to Automotive News. Meanwhile, Cherokee production is leaving Ohio. The announcement was reportedly made to plant management earlier today. "We found a solution that accommodates a variety of other interests to us because of the way in which we can move some product around," CEO Sergio Marchionne said to Automotive News. A Jeep spokesman declined to comment to Autoblog. Right now the official details about FCA's production plans are still hazy. However, an official announcement is expected when the automaker has a deal with the UAW, which could be by Sept. 14. According to insiders speaking to AN, the Wrangler pickup would join the lineup in 2017 or 2018. While losing the Cherokee doesn't help the Toledo factory, the new pickup should take up some of the slack. It also keeps Wrangler production going in Ohio until the next-generation model launches in 2018. The Cherokee is expected to move to the Sterling Heights Assembly plant in Michigan or Belvidere Assembly in Illinois because they build vehicles on the same platform, AN reports. The future of Wrangler production has been a hot topic at the Toledo plant for the entire year. There was initial speculation that model might leave the factory if it moved to an aluminum body. However, the latest reports offered some hope of the Jeep remaining there. Last week, Autoblog's sources at FCA also said that the Wrangler pickup was coming but couldn't confirm a timeframe. Related Video: