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Jeep Renegade configurator switches on

Less than a week after letting loose with pricing information for its 2015 Renegade, Jeep has powered up the configurator for its new compact CUV, giving us our first complete look at pricing for the model's healthy options catalog. If you've messed around with any of FCA's other online configurators, the Renegade's will be immediately familiar. Pick a trim, interior and exterior color, optional extras and packages, and you're done. Of course, we don't write these posts just to let you know about a configurator going live. We do them because it gives us an excuse to mess about with all the different varieties of a new model, and, on occasion, to build something surprisingly expensive or cheap, just to see if it can be done. The Renegade certainly has no issues when it comes to the former. If you want the priciest model, you'll need the $25,995 Trailhawk, which can be priced up to $33,330. We got to that figure by adding the $1,495 Trailhawk Premium Group (heated, powered leather seats, dual-zone climate control, heated steering wheel, 40/20/40 split-rear seats), the $595 Safety and Security Group I (blind-spot monitoring with cross-traffic assist and an alarm), the $395 Trailer Tow Group, the $1,395 powered MySky system, a $150 hood decal (which might mean that you can get a Trailhawk without a black stripe), a $1,295 navigation system with satellite radio, a $495 nine-speaker stereo, a $295 push-button starter, a $200 remote starter and a $75 tonneau cover. Will you need all of those options? Not really. But many of them would certainly fall into the "must-have" category for customers. Head over to Jeep's consumer page and mess about with the configurator, and let us know what you think of the full pricing (and what your ideal spec looks like!) in Comments. Related Video:

Federal investigations about safety of rear-mounted gas tanks is nothing new

The National Highway Traffic Safety Administration and Chrysler are currently making waves in our daily news feeds due to a disagreement over the safety of a few million Jeep Liberty and Grand Cherokee models. Specifically, NHTSA has asked Chrysler to recall the SUVs because of the location of their fuel tanks, but you may be interested to know that requests such as this are nothing new.
Besides the two Jeep models, NHTSA has launched investigations over the years in such models as the Ford Crown Victoria (and its police-car counterpart), GM pickups built between 1972 and 1987, and rather famously the Ford Pinto.
Understanding how automakers and NHTSA have dealt with fuel-tank-safety concerns in the past may offer a better understanding of how Chrysler and the government agency will settle their current dispute. Check out the complete article from The Detroit News here.

Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.