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Jeep launches new ad with unreleased Michael Jackson track

We've recently heard much about how Fiat-Chrysler CEO Sergio Marchionne plans to pump up the volume on Jeep sales, inaugurating new models and global dealerships. But that's the stuff outlined in five-year plans; right now, advertising and special editions are at the fore, and the late Michael Jackson, too. Jeep has begun airing two commercials to push its Altitude Editions, Call of Summer and Lovers of the Game, that feature the song "Love Never Felt So Good" from Jackson's upcoming album of new music.
A little more star power - and timely, too - comes from Cleveland Cavaliers point guard Kyrie Irving. While Call of Summer features a few short shots of the former Rookie of the Year and two-time NBA All-Star, Lovers of the Game is all about his white Wrangler Altitude Edition and wrangling shots. You can watch both spots below, and if you want to hear the rest of the music track before the album hits, you can download it from iTunes.

Fires, deaths continue after Jeep fuel tank recall

As Kayla White slowed her SUV behind two other cars to exit a suburban Detroit freeway on Veterans Day, it was rammed from behind by a Cadillac STS. Her red 2003 Jeep Liberty bounced off a Nissan in front of it, rolled onto its side and exploded in flames. Other drivers ran to help but were forced back by the heat. Firefighters arrived in just three minutes but were too late. White, a 23-year-old restaurant hostess who was eight months pregnant, died of burns and smoke inhalation. White is one of more than 70 people killed in fires involving older Jeeps with plastic fuel tanks mounted behind the rear axle. Fiat Chrysler, which makes Jeeps, recalled 1.56 million of them in June 2013 under pressure from US safety regulators. But only 12 percent of the SUVs have been repaired in the 18 months since the recall, a much slower pace than usual. And White's Jeep was not among those fixed. Last week, prosecutors charged the Cadillac driver with committing a moving violation that caused a death. But safety advocates and the lawyer for White's family say the blame belongs as much, if not more, on Chrysler and an auto-industry safety system that moves too slowly to prevent tragedy. The rear-mounted tanks have little structure to protect them if struck from behind, making them susceptible to punctures and fires. Moving the gas tank in front of the axle would be expensive and difficult. So Chrysler's remedy involved installing trailer hitches on the rear of the Jeeps as an extra layer of protection. Government testing showed the hitches protected the tanks in crashes up to 40 mph when stationary Jeeps were hit from behind. But at higher speeds, they wouldn't help. White tried to get the repair done a few weeks before her death but was told by a Jeep dealer that parts weren't available, according to Gerald Thurswell, her family's lawyer. He wouldn't identify the dealership, and his contention could not be independently verified by The Associated Press. Thurswell contends the gas tank ruptured, spilling fuel that touched off the fire. A Chrysler spokesman expressed sympathy to White's family but said the company had no written proof that she asked a dealer about the recall. Two crash reconstruction experts interviewed by the AP say gas wouldn't have spilled from White's Jeep if the tank had been mounted in front of the rear axle. Both say a hitch might have prevented the tank from being damaged, but because both vehicles were in motion, neither expert could say for sure.

Next Jeep Wrangler to get hybrid option?

This may the year a Jeep hybrid is officially announced. Really. The Chrysler division may finally be making plans for its first gas-electric powertrain to help boost the group's fuel economy, says UK's Auto Express, citing Mike Manley, CEO of FCA's Jeep division. The guinea pig of sorts may be the Wrangler, which moved almost a quarter-million units in the US last year. The Wrangler could get a hybrid drivetrain by the 2017 model year, as Jeep executives look to maintain the model's feel and torque while boosting its fuel economy. The Wrangler gets a pretty paltry 18 miles per gallon combined out of its six-cylinder mill, so the bar's set pretty low. Of course, we've heard this talk before. In late 2013, Chrysler Asia-Pacific product planning manager Steve Bartoli told Australia's Drive that a Jeep hybrid was pretty much inevitable, though not much has been mentioned since. FCA could use all the help it can get in the fuel economy department. The group brought up the rear among automakers when it came to fuel efficiency, the US Environmental Protection Agency (EPA) said in its EPA Trends report released last October. The FCA models combined for a 21.1 miles per gallon average for the 2014 model year, compared to the 24.2 mpg overall industry average. The group's only electric vehicle in the US is the low-volume Fiat 500e, though the company may start selling a plug-in hybrid version of its Chrysler Town & Country by the end of the year. Featured Gallery 2014 Jeep Wrangler Polar Edition View 9 Photos News Source: Auto Express Green Chrysler Jeep Fuel Efficiency Hybrid