2007 Jeep Liberty Sport Sport Utility 4-door 3.7l on 2040-cars

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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Build a Jeep Gladiator 392 next? The Hummer H3T Alpha blazed the trail

The 2021 Wrangler Rubicon 392 will combine the go-anywhere capability of a Jeep's iconic off-roader with the grunt of a V8 for the first time in decades. As cool as that is, we can't help but think Jeep is missing out on a huge opportunity to pair that 470-horsepower, 6.4-liter Hemi V8 with the Wrangler's pickup cousin, the Jeep Gladiator, in the form of a Mojave 392.  Autoblog took part in a media Q&A session with Jeep ahead of the Rubicon 392's announcement in which the company's product higher-ups said that there are currently no official plans to build a 392 variant of the Gladiator pickup. But whether or not Jeep has plans, it certainly has precedent, and from our perspective, a market.  Rewind to 2008, better known as one of the worst possible years to introduce a gas-guzzling, V8-powered pickup truck. Enter the 2009 Hummer H3T Alpha, the first variant of Hummer's midsize truck/SUV hybrid to be offered with a 5.3-liter V8. The 300-horsepower small-block was an upgrade to the sturdy but relatively uninspiring 3.7-liter inline-5 that the H3 lineup had inherited from its midsize pickup platform mates.  As our Jeremy Korzeniewski noted in the Rubicon 392's introductory piece, an open-top Jeep has not been offered with an optional V8 for as long as the "Wrangler" nameplate has existed. The last Jeep 4x4 to do so was still a CJ, or civilian Jeep, and the 304 cubic-inch engine came from American Motors Corporation. Incidentally, this generation of the Wrangler is also the first to be offered in a pickup variant. Cue the beard-stroking.  Now, frankly, it's not even remotely fair to compare the H3T's powertrain offerings to the decade-newer Gladiator's, but the Hummer actually boasts a few advantages over Jeep's modern pickup. While most of the Jeep's off-road specs give it an edge, the Gladiator doesn't come close to the H3T's 30.1-degree departure angle, for instance. And in more practical terms, the stubbier H3T has other maneuverability advantages. The Gladiator has 3" of wheelbase and 5" of overall length on the H3T, and a 22.4-foot turning radius to show for it. The Hummer's? Just 18.5'.

Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.