2006 Jeep Liberty Limited Loaded V6 4wd Leather, Satellite, 6 Disc Changer on 2040-cars

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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Jeep Renegade to show off new Mopar gear in Detroit

Jeep's adorable new Renegade is arriving in the US market soon (we're looking forward to driving it in a couple weeks), and to highlight that fact, the American off-road brand is trotting out a pair of Mopar-modified compact CUVs for the 2015 North American International Auto Show. Rather simply, Jeep has modified one Renegade to show off its prowess in the city, and another that plays up the crossover's off-road abilities. Despite their different purposes, both vehicles show off Mopar's parts catalog and Jeep's Authentic Accessories lineup for the new baby Jeep. The Urban Renegade borrows uses a Renegade Limited with Anvil paint as its base and draws from the Accessories catalog, adding a number of Omaha orange accents and satin black wheels. Mopar donated a bike-hauling trailer hitch to the rear of the Renegade, while its cabin features Katzkin leather-lined seats. Once again, Omaha orange accents brighten up the Limited's cabin. As for the off-road model, Mopar got a bit more involved, starting with the Renegade Trailhawk and adding satin black wheels with Colorado red trim and X-shaped graphics, borrowed from military jerry cans, to the Commando Green exterior. A number of prototype and one-off body mods were fitted to the Trailhawk, including a concept skid plate, rock rails and a new rear valence. Inside, Katzkin leather was applied to the Renegade's seats while the Omaha orange accents from the Urban Renegade have been replaced with Commando Green bits and bobs in the off-road model. Look for more on these new Renegade twins come Monday, when we hit the floor of the 2015 Detroit Auto Show. Until then, check out the official press release from Mopar. Mopar to Showcase Trio of Customized Vehicles at NAIAS 2015 - Mopar display at 2015 North American International Auto Show (NAIAS) in Detroit to spotlight how Mopar parts help customers personalize their rides - Off-road Mopar-equipped Jeep® Renegade makes Trailhawk model of Jeep brand's all-new small SUV even more trail tough using Jeep Performance Parts - Urban Mopar-equipped Jeep Renegade enhances city-sized proportions and versatility of the all-new 2015 Renegade with selections from Jeep Authentic Accessories catalog - Dodge Challenger T/A Concept blends vintage design cues with cutting-edge Mopar performance mods January 9, 2015 , Auburn Hills, Mich.

This Jeep Forward Control is incredibly clean, for sale

Jeep loves going all out on its Moab Easter Safari concept cars. This year was no exception; aside from an insane 707-horsepower Wrangler, the plucky little FC-150 was the star of the show. Of course, it was artfully restored and given plenty of love before the annual, off-road adventure. Sadly, you can't buy a brand new FC-150 from Jeep anymore, or even any sort of pickup truck for that matter. No, the last time you were able to buy an FC-150 was way back when in 1965. Thankfully, at least one dealer recognized the heritage of this stunning little machine, and has listed a pristine example for sale on eBay for sale on eBay. This one was built in 1958, and only 11,595 miles read on the odometer. That's insanely low for a car this old and this rare. The President Red and Plantation white exterior looks straight from the factory, as do the wheels and tires. Though, you have to imagine that most everything on this car has been restored considerably given the lifespan, even without the dealer outright saying it. Four-wheel drive and a four-speed manual gearbox come standard; there's even a spare tire in case things go wrong on the trail. The cherry on top being the stunningly clean, no-nonsense interior. It's about as factory fresh one might get in a 60-year old Jeep. With a current bid of $14,600 (per this writing), it's not even that expensive. If you're looking to snag a handsome piece of Jeep history, look no further than this. But hurry, there are only a few hours left to bid. Related Video: This article originally appeared on Boldride.com. Jeep Auctions Truck SUV Off-Road Vehicles Classics eBay