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Chrysler registers Trackhawk trademark

There may not be many ways to forecast what an automaker is planning for the future, but there are some. Trademark applications are one of them, and Chrysler has just applied with the US Patent and Trademark Office to protect the name "Trackhawk." The question is, what's it planning on using it for? We don't know for sure, but we can put together an educated guess or two. And one guess is that Jeep will use the name to replace the letters SRT on the performance version of the Grand Cherokee.
How do we figure, you ask? From a number of developments. For starters, the SRT division has been reintegrated into the Dodge brand. Those letters currently appear on only two vehicles from outside the Dodge lineup: one is the Grand Cherokee SRT, and the other is the Chrysler 300 SRT. We've heard ruminations (however unconfirmed) that the latter could be either discontinued or possibly relabeled, and if the same proves true of the GC, the Trackhawk name could serve as a on-road performance counterpart to the Trailhawk label applied to off-road versions of models like the Cherokee and Renegade.
Logical it may be, but it's hardly a foregone conclusion. The Trackhawk name could just as easily be used for a new concept (like the Trailhawk name was in 2007), for another kind of trim level or for something else entirely. In fact we don't even know for sure it'll be used by the Jeep brand specifically, or used at all for that matter. Automakers have been known, after all, to register names they don't end up using.

Jeep driver nearly gets washed away by fast moving river

Just because you can do something doesn't mean that you should. For example, you should never attempt to cross a fast-moving river in a bone stock Grand Cherokee no matter how shallow the river looks. Especially if you don't know what you're doing. A video posted recently to the Facebook group Jeep EXPERIENCE, shows an inexperienced jeep driver learning that lesson the hard way. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The video starts innocently enough, with a group of off-roaders watching one of their friends attempt to ford a shallow looking river. Things quickly go sideways however, when the driver of the silver Grand Cherokee just plunges right in and quickly gets in over his head. The river is moving faster than the driver thinks it is, the driver panics, makes some bad decisions, then the jeep is turned over and swept downstream. Eventually, the jeep is hauled out by a Land Rover after a long comedy of errors that involves one guy losing his trousers to the current and the Cherokee ingesting untold gallons of water. What went wrong here? Well, It's pretty obvious from the video that the Cherokee driver didn't have a clear idea of where he was going or about the condition of the riverbed. He chickened out halfway across the river, and in what appears to be a misguided attempt at turning back, he reverses, digs himself deeper in the riverbed, then turned broadside on into the current. When he changes his mind again and decides to just gun it for the opposite shore, he drives directly into a deep water hazard that would have been obvious to an experienced off-roader. At that point the jeep and the driver were doomed. Hopefully the driver learned a lesson here, and hopefully he didn't pollute that river too much with the jeep's fluids. Related Video: News Source: Jeep EXPERIENCE Weird Car News Jeep Land Rover Driving Safety SUV Off-Road Vehicles Videos river

Jeep Cherokee sales rival Wrangler after two months

In our First Drive article on the 2014 Jeep Cherokee we said, "our informal and thoroughly unscientific opinion is they're going to sell tons of them. Why? Because it is very good." So far, it appears the public concurs. Of course, it's very early - the new compact utility has logged just one month of confirmed sales, but Larry Vellequette at Automotive News says dealers have told him that the second month of sales will be even better, a message that mirrors what we've heard from company execs.
In its first, severely truncated month on sale, the Cherokee sold 579 units. With all of November to play with, though, dealers moved 10,169 of them - compared to 11,753 Wranglers and 14,798 Grand Cherokees. That helped propel Jeep to a 30-percent year-on-year improvement for the month, Chrysler Group to a 16-percent improvement and the group's 44th consecutive month of sales growth, exceeding analyst expectations in posting its best November numbers since 2007.
If it can just keep replicating the its first month of sales, the finalist in North American Truck of the Year voting will smoke the trade done by the outgoing Liberty, which didn't break 7,900 units in a month in the last four years of its life (and normally didn't get close to even that). In March this year, Chrysler said it wants to build 250,000 Cherokees in its Toledo assembly plant for global sales. It's early yet, but with second-month sales quoted as being as "strong as death," the bookies might be resetting the odds.