2004 Jeep Liberty Sport Utility 4-door 3.7l on 2040-cars

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2015 Jeep Renegade First Drive [w/video]

Would it surprise you to hear that a strong, vocal and loyal owner base can sometimes be a hindrance to automakers? Of course, no brand would ever admit such a thing. And sure, on the surface, you might think that having people passionately champion a brand would provide nothing but perks. As we've seen over the years, though, there are plenty of times when that's not the case. Jeep has most recently fought this battle following the arrival of the new Cherokee, where two-tracking purists and rock-crawling enthusiasts bemoaned the nameplate's dip into Crossoverdom. Now, with its latest vehicle, the off-road brand is trying to keep this vocal minority happy (or at least quiet) while building a crossover that has general-purpose appeal to consumers in an increasingly crowded and important small CUV market. This balancing act has produced the 2015 Renegade, a vehicle that, following our testing in sunny San Jose, CA, we're quite confident will appeal to both brand loyalists and the uninitiated, alike. Before we dig into the meat of our First Drive, if you're here looking for a review of the Renegade Trailhawk and its off-road abilities, you're out of luck. We did drive it, both on- and off-road, and will be publishing a feature on it in the very near future. But for now, we're focusing on the volume model, the Renegade Latitude. Instead of the off-roader-meets-E.T. appearance of the Cherokee that's polarized so many, Jeep has dipped its brush in the tin marked "Heritage," fitting a simple seven-slat grille, historically appropriate round headlights and square taillights. In between all that, there are flared trapezoidal wheel arches, like you'd get on a classic CJ or MB, tall windows to let in plenty of light and short overhangs. It's not the broader strokes that contribute to the Renegade's adorably busy exterior, so much as the myriad of smaller styling details that visually attach this new model to Jeeps of the past. The hood is long and mostly flat, forcibly recalling the bonnet of the original Willys MBs and Ford GPWs that US troops used to strategize, sermonize and operate on during World War II. But rather than make it flush with the grille, it bleeds over the headlights, like the front of an infantryman's helmet. The X shape found throughout the car is reminiscent of military-style jerry cans, while the mirrors are door-mounted, like Jeeps of old. The roof, meanwhile, can be blacked-out, further linking the Renegade to its big brother, the Wrangler.

2013 AEV Brute Double Cab

These are the guys who bring an M777 howitzer to a knife fight. In terms of overall rugged utility, the all-new 2013 Brute Double Cab from American Expedition Vehicles (AEV) is about as overkill as they come, and we can't seem to get enough of the beasts that this company produces. Unlike most aftermarket firms, always striving to lower cost and increase volume (but at the expense of quality), Michigan-based AEV takes pride in its OEM-quality design, engineering, manufacturing and testing. Everything is as good, or better, than the stuff from the factory, and they have been doing it this way for more than 15 years.
Launched at the recent 2012 SEMA show was the 2013 AEV Brute Double Cab. Its debut marked the company's expansion to a four-door Brute on the newer JK platform (drawing inspiration from the Land Rover Defender 130). I recently spent a few hours with the new truck in sunny Southern California, though unfortunately, due to time constraints, I was limited to pavement-only driving impressions.
Driving Notes

Jeep Cherokee appears in Chrysler's second Super Bowl spot

The second of three spots produced by Fiat Chrysler Automobiles for this year's Super Bowl featured the all-new 2014 Jeep Cherokee. Aired during the game's half time show, the minute-long ad didn't strike as anything new or innovative from an automaker with a reputation for above average Super Bowl spots, but it did show the controversially styled Cherokee in the best light possible.
Called Restless, the commercial shows young, adventurous types doing the sorts of things that young, adventurous types do: surfing, skateboarding, cliff jumping, staring off into the sky with a pensive expression, etc. Scroll down to watch Restless for yourself and let us know in Comments if Jeep managed to hold your attention during half time.