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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Jeep celebrates with 75th anniversary editions [w/video]

Jeep is celebrating its 75th anniversary this year. That's one heck of a milestone, and it's celebrating with a special edition. Not just one special edition, either. The all-American off-road brand has wheeled out six – one for each model in its lineup. Though the specifications for each of these 75th Anniversary Edition specials differs from model to model, they each feature an available green paintjob, wheels in a low-gloss bronze finish, orange trim, interiors upholstered in a unique mesh fabric, and (of course) special badges inside and out. They also each feature some manner of open-air aperture, from the fully convertible roof on the Wrangler through the fabric roof panel on the Renegade to the more conventional power sunroofs on the Cherokee, Grand Cherokee, Compass, and Patriot. The shades of green paint depend on the model. The Compass, Patriot, Cherokee, and Grand Cherokee offer Recon Green, the Renegade a brighter Jungle Green, and the Wrangler and Wrangler Unlimited can be had in Sarge Green. If you don't dig the verde approach, you can still order yours up in a different color. The Wrangler special naturally comes the most prepared for off-road duty, packed with rock-crawling equipment like Dana axles with a choice of axle ratios. For more details, you'll want to delve into the press release below, and for a closer look you can scope them out in the accompanying image gallery and video footage. The 75th Anniversary editions are set to hit dealers within the next few months, with prices starting at $22,475 (plus $995 destination) for the Patriot. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. THE JEEP® BRAND CELEBRATES 75 YEARS OF LEGENDARY HISTORY WITH FULL LINEUP OF NEW SPECIAL-EDITION MODELS - New 75th Anniversary models available across entire Jeep® lineup - Special-edition vehicles feature unique available Jeep Green exterior, Satin Bronze wheels, Bronze and Orange exterior accents, unique interiors, open-air freedom and 75th Anniversary badging - Available in Jeep dealer showrooms first quarter 2016 January 6, 2016 , Auburn Hills, Mich. - Born in 1941, the Jeep® brand celebrates 75 years of 4x4 leadership, military history, and open-air freedom and adventure in 2016. As a tribute to this diamond anniversary celebration, Jeep is creating distinctive, 75th Anniversary special-edition models of each vehicle in its lineup.

Jeep and Ram could be spun off from FCA, says Marchionne

Jeep is surely the biggest single feather left in the cap of the Fiat Chrysler Automobiles portfolio. Under Sergio Marchionne's leadership, Jeep went from fewer than 500,000 annual sales in 2008 to 1.4 million in 2016, and is on track for 2 million by 2018. Add in the brand's legacy, status as one of the most recognizable nameplates in the world, and rabid fan base, and Jeep has extraordinary monetary value to its parent company. Investors and analysts have certainly noticed Jeep's inherent value. According to The Detroit Free Press, Morgan Stanley's Adam Jonas asked FCA chief Sergio Marchionne if he would ever consider spinning Jeep and Ram, FCA's dedicated truck brand, into a separate corporate entity, and he responded with a simple "Yes." Jonas estimated Jeep's worth in January of this year at $22 billion. Ram was valued at $11.2 billion. Marchionne has a history of spinning off brands while keeping them part of FCA's corporate umbrella. The most noteworthy example of this value maximization was with Ferrari, which now trades on the New York Stock Exchange and rakes in $3.4 billion in annual revenue and close to $435 million in net income, reports the Free Press. Marchionne still serves as chairman and CEO of Ferrari, and Fiat heir John Elkann owns 22 percent of the Italian marque's shares. Even if the offloading of Jeep and Ram into a separate entity would amount to little more than a profit-driven ownership change on paper, it would be huge news to the brands' loyal fanbases. In any case, such a move would likely take years to actually happen and probably wouldn't mean much at all to the products that Jeep and Ram produce. In other words, Jeep fans can keep the pitchforks in the shed ... for now. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.