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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

2014 Jeep Grand Cherokee probed by NHTSA for brake problems

Remember how Toyota got in all kinds of trouble over unintended acceleration? Well, the National Highway Traffic Safety Administration is investigating Jeep over unintended braking. NHTSA has announced a probe of 20,000 Grand Cherokee SUVs from model year 2014. Nine complaints have been received, with owners alleging that their Jeeps have issued brake warnings or gone ahead and applied the brakes when no threat was presented. Each complaint alleges that the vehicles have exhibited this behavior repeatedly, leading to a "sudden reduction in vehicle speed in traffic." So basically, a system designed to prevent accidents could actually increase the odds of a collision happening. Speaking to the Associated Press, Jeep spokesperson Eric Mayne said owners whose vehicles are exhibiting this behavior should report to dealers, while adding that the automatic braking/adaptive cruise control systems can be deactivated. Related Video: Scroll down for the official bulletin on the investigation from NHTSA. Date Investigation Opened: JUN 01, 2015 Date Investigation Closed: Open NHTSA Action Number: PE15021 Component(s): FORWARD COLLISION AVOIDANCE Manufacturer: Chrysler (FCA US LLC) SUMMARY: The Office of Defects Investigation (ODI) has received nine complaints alleging inappropriate activations of the autonomous braking system in model year (MY) 2014 Jeep Grand Cherokee vehicles. All nine reports alleged unexpected braking incidents preceded by collision imminent brake warnings and resulting in sudden reduction in vehicle speed in traffic. Two complaints reported autonomous braking incidents with no objects on the road resulting in rapid increase in brake force and anti-lock braking system (ABS) activations. The complaints alleged experiencing multiple events at different locations and road conditions. A Preliminary Evaluation has been opened to assess the frequency, scope and consequences of the alleged defect. The following VOQ numbers are associated with the issues discussed in this resume: 10543837, 10713629, 10690650, 10663320, 10630362, 10596913, 10533622, 10533524, 10651269.

2015 Jeep Renegade

It's no secret that the midsize crossover segment is one of the most hotly contested battlegrounds in the automotive industry. Long have vehicles like the Ford Escape, Honda CR-V and Toyota RAV4 duked it out for those ever illusive consumer dollars. For many customers, though, even something like a Nissan Rogue is too big, whether in terms of price, fuel economy or just plain size.
For those customers, a growing market segment seems poised to fulfill their needs. Compact crossovers and tall wagons like the Nissan Juke and Kia Soul offer the high-riding driving experience with all the utility that comes from their two-box layout. It's an underrepresented segment among manufacturers, with big names like Toyota, Ford, General Motors and Honda lacking a true competitor.
To capitalize on this growing class, Chrysler's Jeep brand has readied this: the Renegade. That's right. Not Jeepster - Renegade. This diminutive off-roader, which rides on Fiat Chrysler's new small-wide 4x4 architecture, represents Jeep's first foray into the subcompact CUV segment as we know it, and it's making its official debut this week, on the floor of the 2014 Geneva Motor Show. Join us as we take a close look at one of Jeep's most important products in some time.