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Jeep follows up Super Bowl spot with call to help the USO

Once again, Chrysler had one of the most talked about Super Bowl commercials with its two-minute Whole Again Jeep spot, which was used to highlight its Operation SAFE Return program for US military personnel returning home from active duty. As part of this campaign, Jeep announced today that it will be donating up to $300,000 to the United Services Organizations (USO), and you can help.
Simply tweet using the #joinOSR hashtag on Twitter, visit the Yahoo! homepage or go to the Jeep Operation SAFE Return website, and Jeep will donate $1 to a fund that provides returning troops things like employment assistance and incentives to buy new vehicles. Jeep is also donating to this charity to the tune of $250 for each Jeep Wrangler and Wrangler Unlimited (including the Freedom Edition model) and Jeep Patriot Freedom Edition model sold.

Jeep: 4x4ever

Jeep is turning 75 this year, and it seems like the star of the Fiat Chrysler Automobiles brand stable has been making cool ads that run during the Super Bowl almost as long. (Yes, we know this was Super Bowl 50. We're exaggerating.) In this spot, all kinds of active sports and nature stuff that Jeep owners do (or least like other to think they do) is shown with every kind of Jeep, old and new. Here's to another 75 years. Marketing/Advertising Jeep Super Bowl Commercials 2016 super bowl ad

Fiat Chrysler recalls 4.8 million U.S. vehicles for cruise control defect

WASHINGTON - Fiat Chrysler said on Friday it is recalling 4.8 million U.S. vehicles over a defect that could prevent drivers from deactivating cruise control and warned owners not to use the function until they get software upgrades. The Italian-American automaker said no injuries or crashes are related to the large recall campaign but said it had one report of a driver of a 2017 Dodge Journey rental car unable to deactivate the cruise control. Fiat Chrysler, which in 2015 was hit with penalties from U.S. regulators totaling $175 million for safety lapses, did not say how much the recalls would cost. The recall addresses what Fiat Chrysler called an "extremely rare" series of events that could lead to drivers being unable to cancel cruise control. The National Highway Traffic Safety Administration (NHTSA) said on Friday it "strongly encourages vehicle owners to follow a warning" to stop using cruise control on the recalled vehicles until repaired. NHTSA said drivers could overpower the system by forcefully applying the brakes until the vehicle stopped. Fiat Chrysler also said the vehicle could be stopped by shifting into neutral and braking. Fiat Chrysler shares fell more than 2 percent in premarket trading in New York on the recall. Fiat Chrysler noted that at times cruise control systems automatically initiate acceleration to help vehicles maintain driver-selected speeds, including when going up an incline. If an acceleration occurs simultaneously with a short-circuit in a specific electrical network, a driver could be unable to deactivate the function. Fiat Chrysler said vehicles may be placed in park once stopped, at which point cruise-control is canceled. The recall involves a group of gasoline-powered vehicles with automatic transmissions from various model years built from 2014 through the 2019 model year. Most of the vehicles being recalled cover the 2014-2018 model years. Among the vehicles being recalled are the Chrysler 200, Chrysler 300, Chrysler Pacifica, Dodge Charger, Dodge Challenger, Dodge Journey, Dodge Durango, Jeep Cherokee, Jeep Grand Cherokee, Jeep Wrangler and Ram 1500, 2500 and 3500 pickup trucks and Ram 3500/4500/5500 cab chassis trucks. Fiat Chrysler made the announcement going into the busy Memorial Day weekend, which traditionally kicks off the summer driving season.