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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

2018 Alfa Romeo Stelvio Quadrifoglio vs. 2018 Jeep Grand Cherokee Trackhawk: On-paper sibling rivalry

Pricing was revealed for the 2018 Alfa Romeo Stelvio Quadrifoglio, and with its $81,590 price tag, it's within range of yet another high-performance SUV from Fiat-Chrysler: the 2018 Jeep Grand Cherokee Trackhawk. The Hellcat-powered Jeep is more expensive than the Stelvio at $86,995, but depending on options, the price advantage might go either way. This left us wondering, how similar are these two high-powered SUVs? Besides sharing the same number of words in their very-long names, we took a look at some of their performance specs and put them in the spreadsheet below. As always, if you want to compare either of these with other speedy SUVs, be sure to try out our comparison tools. As far as outright speed, both SUVs are surprisingly close. The Trackhawk is just a bit quicker in a straight line, hitting 60 mph in just 3.5 seconds as opposed to the Alfa's 3.9. The Jeep's 180-mph top speed is also 3-mph quicker than the Alfa. But neither of these differences is especially huge. What makes this interesting is how different the paths each SUV takes to get to its results. The Trackhawk accomplishes the task with pure grunt. It has Dodge's Hellcat supercharged 6.2-liter V8 making 707 horsepower and 645 pound-feet of torque to overcome its hefty 5,363-pound body. The Alfa, on the other hand, makes do with less power and torque, 505 and 443, respectively, from its twin-turbocharged 2.9-liter V6. It has less weight, though. Exactly how much less we're not sure, since Alfa hasn't revealed that number, but a regular Stelvio weighs right around 4,000 pounds, so we would guess the weight is similar, possibly a little more. View 14 Photos The differences in how each SUV achieves its performance should result in pretty different driving characteristics, and probably different buyers. Each SUV's bragging points also indicates this. The Trackhawk boasts an impressive 11.6-second claimed quarter-mile time, something that American muscle car fans everywhere care about. The Alfa brags about how it's the fastest production SUV to lap the Nurburgring, something sure to impress fans of foreign cars and those that value handling over straight-line performance. So really, although these two SUVs have performance similarities, they're also very different, and the right one for you depends on what you value. View 29 Photos Also, as an afterthought, we wonder if the guys that attempted a Viper record at the 'Ring would be up for trying to break the Alfa time with the Jeep.

Marchionne uses racial epithet to describe what must power future Alfa Romeo models

Sergio Marchionne and his Fiat empire have a lot riding on the US return of the Alfa Romeo brand. The endeavor has been in progress for what feels like a lifetime - certainly for as long as Fiat has had the Chrysler brand under its Italian wing.
It's not surprising that Fiat CEO Marchionne needs a perfect first Alfa to mark a return to America. And here's where things get dicey. Nobody would argue with Marchionne's insistence that Alfa Romeo's be powered by Italian engines - as Marchionne himself is quoted to have said at the 2013 Detroit Auto Show, "There are some things that are well done in Italy."
If not what he said, then, it's how he said it that has eyebrows raised. "I cannot come up with a schlock product, I just won't. I won't put an American engine into that car. With all due respect to my American friends, it needs to be a wop engine." Wait, what's that?