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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Airbag fault on 1M recalled Jeeps getting second look from NHTSA [UPDATE]

UPDATE: Here is the statement we received from Chrysler regarding NHTSA's query: "Chrysler Group LLC advised the National Highway Traffic Administration of the six reports and, in accordance with the Company's long-standing practice, is cooperating fully with the resulting investigation. Customer safety is paramount at Chrysler Group. Customers who are concerned may call 1-800-853-1403."
It appears that Jeep's repairs for nearly one million Grand Cherokees from 2002-2004 and Liberty models from 2002-2003 might not be over yet. The vehicles were first recalled in November 2012 because the front airbags could suddenly deploy without being in an accident. Now, the National Highway Traffic Safety Administration is opening a recall query into them because of reports of inadvertent activation on some already corrected vehicles.
The original problem affected over 919,000 vehicles worldwide, including 744,822 in the US, and was caused by a degrading circuit in the wires that control the airbags. In some cases the airbag warning light would come on just before the premature activation, but in other cases it would just happen. The automaker installed an "in-line jumper harness with an integrated electrical filter" meant to eliminate the power spikes believed to be the cause.

Jeep Wrangler EcoDiesel, Porsche Cayenne E-Hybrid and Tesla Cybertruck | Autoblog Podcast #606

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder and Associate Editor, Joel Stocksdale. With their powers combined, they create a great episode full of driving impressions from the Jeep Wrangler EcoDiesel, Porsche Cayenne E-Hybrid and BMW X6 40i. They return to the topic of the Ford Mustang Mach-E before diving into the Tesla Cybertruck and a future without Buick sedans. Finally, they help a listener choose a new, sporty sedan in the "Spend My Money" segment. Autoblog Podcast #606 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving: 2020 Jeep Wrangler EcoDiesel 2019 Porsche Cayenne E-Hybrid 2020 BMW X6 40i Ford Mustang Mach-E (Watch the ride-along here) Tesla Cybertruck Bye to Buick sedans Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: