2015 Jeep Grand Cherokee on 2040-cars

Auto blog

Auto Mergers and Acquisitions: Suicide or salvation?

We love the Moses figure. A savior riding in from stage right with the ideas, the smarts, and the scrappiness to put things right. Alan Mullaly. Carroll Shelby. Lee Iacocca. Andrew Carnegie. Steve Jobs. Elon Musk. Bart Simpson. Sergio Marchionne does not likely view himself with Moses-like optics, but the CEO of Fiat Chrysler Automobiles recently gave a remarkable, perhaps prophetic interview with Automotive News about his interest and the inevitability of merging with a potential automotive partner like General Motors. Marchionne has been overtly public about his notion that GM must merge with FCA. For a bit of context, GM sold 9.9 million vehicles in 2014, posting $2.8 billion in net income, while FCA sold 4.75 million units and earned $2.4 billion in net income, painting a very rosy FCA earnings-to-sales picture. But that's not the entire picture. Most people in the auto industry still remember the trainwreck that was the DaimlerChrysler "merger" written in what turned out to be sand in 1998. It proved to be a master class in how not to fuse two companies, two cultures, two continents, and two management teams. Oh, it worked for the two individuals at both helms pre-merger. They got silly rich. And the industry itself was in a misty romance at the time with mergers and acquisitions. BMW bought Rolls-Royce. Volkswagen Group bought Bentley, Bugatti, and Lamborghini, putting all three brands into their rightful place in both products and positioning. No marriages there, so no false pretense. Finally, Nissan and Renault got married in 1999. A successful marriage requires several rare elements in this atmosphere of gas fumes and power lust. But a successful marriage requires several rare elements in this atmosphere of gas fumes and power lust, the principle part being honesty. Daimler and Chrysler lied to each other. The heads of each unit, the product planners, and finance all presented their then-current and long-range forecasts to each other with less-than-forthright accuracy. Daimler was the far greater equal and no one from the Chrysler side enjoyed that. The cultures were entirely different, too, and little was done to bridge that gap. Which brings me back to the present overtures by Marchionne to GM. "There are varying degrees of hugs," Marchionne stated in the Automotive News piece. "I can hug you nicely, I can hug you tightly, I can hug you like a bear, I can really hug you." Seriously?

2016 Jeep Renegade Dawn of Justice is a Superhero special [w/video]

The Jeep Renegade doesn't fit the usual image for the Batmobile, but it seems Bruce Wayne is willing to use what's around in a pinch. Thanks to the compact crossover's appearance for a scene in the upcoming Batman v Superman: Dawn of Justice movie, a new version now offers customers a blacked-out CUV that looks tailor made for the Dark Knight. Buyers can order the Renegade Dawn of Justice Special Edition in an exclusive shade called Carbon Black or a lighter Granite Crystal with a gloss black roof. To continue the dark look, Jeep fits shiny black trim and 18-inch wheels in the same color, and there's an emblem that blends Superman and Batman's logos. The shadowy appearance continues inside on the cloth seats and gloss trim, but metal diamond accents on the gearshift and door handles offer some contrast. The company bases the Dawn of Justice edition on the Latitude 4x4 trim with the 2.4-liter four-cylinder and nine-speed automatic. It comes standard with the Popular Equipment Group, which combines remote start, a power driver's seat, and dual-zone climate control. The Dawn of Justice Special Edition retails for $27,245 (after $995 destination) and is available now. Company spokesperson Todd Goyer tells Autoblog that Jeep expects production to be in the "low thousands." You can watch Ben Affleck as Bruce Wayne speeding around in a Renegade below in the ad for this superhero-themed version. The film hits theaters on March 25. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Video: FCA US LAUNCHES ONE-OF-A-KIND CO-BRANDED PARTNERSHIP WITH WARNER BROS. PICTURES' BATMAN V SUPERMAN: DAWN OF JUSTICE Jeep® and Dodge brands debut marketing campaigns as part of promotional partnership with Warner Bros. Pictures' highly anticipated Batman v Superman: Dawn of Justice, opening nationwide in theaters on March 25, 2016 Jeep brand introduces all-new 2016 Jeep Renegade Dawn of Justice Special Edition available now in dealerships across the country Jeep and Dodge brands to launch commercials using hero scenes from the film February 22, 2016 , Auburn Hills, Mich. - FCA US LLC and Warner Bros. Pictures are joining forces in a one-of-kind co-branded partnership to mark the premiere of the highly anticipated debut of Batman v Superman: Dawn of Justice (opening nationwide in theaters on March 25, 2016).

Jeep Wrangler Copper Crawler is our idea of a restrained Mopar shopping spree

According to a recent report, the Jeep Wrangler is the most popular SUV for customization, and this is backed up by the fact that the iconic off-roader was just named the Hottest 4x4-SUV at SEMA for the fourth year in a row. Looking for ways to keep its customers in-house rather than going aftermarket, Jeep and Mopar are always teaming to offer exciting new parts and pieces for the JK Wrangler.
Compared to most other Wranglers on display at SEMA - as well as other Chrysler Mopar SEMA concepts - the Jeep Wrangler Copper Crawler is surprisingly reserved, but should be no less exciting for owners to give their Wrangler a distinctive look. Starting off with an eye-catching copper paint scheme, the Jeep then goes on a Mopar catalog shopping spree with its matte black grille, black beadlock wheels, two-inch lift, Rubicon bumper (with a winch and aero end caps up front) and rocker panel and taillight guards.
Jeep also upgraded the Wrangler's transfer case for low-speed rock crawling (hence the vehicle's name) and cold-air intake for extra measure.