2014 Jeep Grand Cherokee Summit on 2040-cars

Auto blog

Jeep Renegade pricing to start at $18,595?

While there's no shortage of excitement surrounding the new Jeep Renegade, one of the limiting factors to the little trucklet will be its price. With the Kia Soul starting at $14,900 and the Nissan Juke kicking off at $18,990, the Renegade can't afford to stray away from that price bracket.
And judging by some potentially leaked pricing info, it won't. A quick Google search of "Jeep Renegade Price" reveals (at least for now) that the Italian-built Jeep will start at $18,595. The "as shown" price of $25,895 seems to indicate the Trailhawk model shown on Jeep's consumer page.
If the $18,595 figure is correct, it's likely for the base, two-wheel-drive Sport model, with the Latitude and Limited trims falling somewhere between there and the $25,895 as-equipped price of the Trailhawk.

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Watch a Jeep CJ get disassembled and reassembled in minutes

Movie buffs! Remember the scene in the James Bond film 007: The Living Daylights where Timothy Dalton's character slices the floorpan off a police Lada using a laser, and when the driver hits the brakes the Lada's body simply jumps off its axles? That scene was immediately brought to mind as I watched this clip of eight Canadian mechanics disassembling a slightly modified Jeep in a matter of seconds. Having driven the Jeep to a complete stop, the technicians start unbolting it until the body lifts off the frame and the engine can be hauled away. It only took half a minute to turn the Jeep into just a chassis on wheels. As repair manuals say, refitting is the reversal of removal. Apparently the technicians have now honed their mechanical choreography to the point that the Jeep can be disassembled and reassembled in two minutes and 39 seconds; while I expect a great number of bolts having been removed beforehand and the likelihood of the Jeep falling to pieces with a sharp braking being significant, it is definitely impressive. It also reminds me of someone driving an old, dodgy car, having learned all its kinks to be able to keep it running. According to a Reddit thread, the pre-modified "Jifty Jeep" has been built (and taken apart, and rebuilt) by the School of Royal Canadian Electrical and Mechanical Engineers (RCEME) for exactly this purpose. The team travels all around Canada to practice their show, trying to shave seconds off their record. There are worse hobbies.