2014 Jeep Grand Cherokee Limited on 2040-cars

Auto blog

Chrysler adding 200 jobs at Ohio Jeep Wrangler plant

Chrysler is betting that the Jeep Wrangler will continue its strong sales surge as it continues to push the legendary brand out across the globe. The Auburn Hills automaker is reportedly adding 200 workers at the Toledo, Ohio plant that builds the Wrangler. What's more, those new hires will be at their posts quickly - they'll be on the job by April 1. Of those 200 workers, 130 employees will be there to relieve those who need breaks.
Why do they need so many relief workers? The Toledo Jeep Complex is currently working at a torrid pace with two ten-hour shifts. A third shift has been ruled out for the moment because of a production botttleneck - the plant's paint shop is already maxed out. According to Reuters, Wrangler production in 2012 cleared 200,000 units, and US sales were up by 16 percent.
Another part of the Toledo plant is presently down as Chrysler retools the line to build Jeep's divisively styled Liberty replacement, the Cherokee (seen in our gallery below). Production for the new model is scheduled to begin toward the end of May.

The Apple of the auto industry isn't Tesla, it's Jeep

Whenever Apple is going to have a new product for sale in its stores, the fanboys line up in such great numbers that it's surprising Ticketmaster hasn't figured out a way to capitalize on the multitude of anxious buyers with credit cards ready to go. When Elon Musk talks about a new car being added to the lineup, there is an analogous group of people, and Musk has cleverly set up a model in which people place deposits for their place in line. The number of deposits (two per customer only, it should be noted) for the Model 3 is some 400,000. Because Tesla is a Silicon Valley company that has a highly desirable, highly designed suite of products for which there is demand the likes of which is completely uncharacteristic for the category, it is often compared to Apple. After all, has anyone gotten into line to buy a Windows phone? Do you even remember the Zune? So it must be that Tesla is like Apple. But there is one nontrivial problem with this comparison: Apple sells its products in mass quantity. Tesla, even though it just had its best quarter ever, delivering a record 25,418 vehicles - up 69 percent over the first quarter of 2016 - is still, when compared to the car industry in general, selling a specialized product. No, the automotive brand most like Apple is Jeep. Just as with Apple's quickly identified design language - either for the physical phones and computers or the interfaces for same - there is no mistaking a Jeep. Like Apple's legion of fans, there are people for whom a Jeep is not merely a form of transportation, but a statement about one's way of life. Like the companies that wish they could have designs that are Apple-like and do their utmost to have a similar objects or appearances (sometimes landing them in court, a la Samsung), is there a single automotive company that wouldn't like to have some of Jeep's magic? While there aren't people who are lined up outside of dealerships when a new Jeep goes on sale, there is probably more interest in the forthcoming Wrangler than in the accumulation of interest in a half-dozen other vehicles from other companies. And like Apple, Jeep is a comparative volume play. Last year FCA US LLC delivered 926,376 Jeeps. Walter P. Chrysler and the Dodge Brothers must be spinning at high velocity in their graves, because the U.S. total for Chrysler brand was 231,972, and Dodge was 506,858. The sum of the two - 738,830 - is well shy of Jeep's sales. On a global basis, Jeep sold some 1.4 million units in 2016.

Forum die-hards render upcoming Jeep Wrangler JT Rubicon pickup

Our friends at JLWranglerForums.com shared the renders you see above with us, showing off their best guess at what the upcoming Jeep Wrangler JT pickup will look like. It's not due for a while yet, but we've already seen a lot of the truck (under heavy camouflage) – enough to piece together some renders. Some of the small details may change, but then again, the Wrangler is one of the great constants in the automotive world. Expect a lot of carryover from JK to JL. These renders reflect the latest gleaned from recent spyshots. Note the cut of the bed, which is angled to match the rear fender's forward line, tucking it nicely under the rear door. The doors will also not have a body line or crease running across them, apparently. That line will occur on the front fenders and the bed, but not on the doors, it seems. JLWranglerForums.com's has a good track record, and while there's no guarantee that the bits hiding under the camo and rendered here are final, this is likely a pretty good preview of what we'll see on the road soon. In the meantime, catch up on all we know about the Wrangler pickup here. Related Video: Featured Gallery Jeep Wrangler Pickup Renders View 14 Photos News Source: JLWranglerForums.comImage Credit: JLWranglerForums.com Design/Style Rumormill Jeep Truck SUV Off-Road Vehicles jeep wrangler pickup