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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

2018 Jeep Wrangler four-cylinder could be incredibly potent

Update: We hear the 368-hp rating in the NHTSA documents isn't accurate. The story has been modified to reflect that. Update 2: The document has been removed from NHTSA's website. We already knew that the next-generation Jeep Wrangler would offer two engines this time around, a V6 and a new turbocharged four-cylinder. Documentation from FCA to NHTSA that JL Wrangler Forums discovered suggests the V6 will become the entry-level engine with the same 285 horsepower as the current one, while the turbo 2.0-liter inline-four takes the top spot with 368 horsepower. However, we're now hearing that figure isn't accurate. That's an all-around impressive four-cylinder – and obviously likely too good to be true. Besides making about 80 more horsepower than its bigger V6 cousin, it would also be the second most powerful four-cylinder available in the United States. It would only be 7 horsepower shy of the current four-pot power champ, the Mercedes-Benz CLA45, which makes 375 horsepower. It's also 18 horsepower ahead of the next closest engine, the turbo four in the Focus RS that makes 350 horsepower. If you do decide to pick up a 2018 Wrangler with the four-cylinder, you'll have to settle for an automatic transmission. Only the V6 will be available with both an automatic and manual transmission. Both engines should be available at launch, which we expect to come shortly after an expected reveal at the Los Angeles auto show. The FCA documentation also suggests that the four-door model will be the first body style available, with the two-door arriving slightly later. Related Video: Featured Gallery Jeep Wrangler Spy Shots View 28 Photos News Source: JL Wrangler Forums / FCAImage Credit: KGP Photography Jeep SUV Off-Road Vehicles jeep wrangler unlimited

FCA Recalls Jeep in Wake of Wireless Hack | Autoblog Minute

Carjacking has gone wireless, as automakers and Congress scramble for a solution. Adam Morath reports on this edition of Autoblog Minute.