2012 Jeep Grand Cherokee Laredo - Free Shipping/airfare on 2040-cars

Auto blog

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Total auto recalls already on record pace in 2014

If you've noticed that there have been more recalls than usual this year, you may be on to something. According to a report from the National Highway Traffic Safety Administration, the US market is on pace to break a record for recalls. In 2013, 22 million cars were recalled. We're only a third of the way through 2014, though, and we've already halved that figure, with 11 million units recalled. That's wild.
Considering the past few months, it shouldn't be a surprise that General Motors is leading the charge, with six million of the 11 million units recalled coming from one of the General's four brands. Between truck recalls, CUV recalls and the ignition switch recall, 2014 hasn't been a great year for GM.
Other recall leaders include Nissan (one million Sentra and Altima sedans), Honda (900,000 Odyssey minivans), Toyota (over one million units in a few recalls), Volkswagen (150,000 Passat sedans), Chrysler (644,000 Dodge Durango and Jeep Grand Cherokee SUVs) and most recently, Ford (434,000 units, the bulk of which were early Ford Escape CUVs). So while it's been a bad year for GM so far, its competitors aren't doing too well, either.

Jeep reveals annual Moab Easter Jeep Safari concepts

Jeep has unveiled its annual spate of concepts before the Easter Jeep Safari. Those start with the Grand Cherokee Trailhawk Concept (below left), complete with the company's EcoDiesel V6 engine. Designers threw in a set of 35-inch Mickey Thompson tires wrapped around 17-inch Rubicon wheels, and a set of custom fender flares help keep all that rubber under wraps.
Meanwhile, the Wrangler Mopar Recon (below right) packs a 6.4-liter Hemi V8 good for 470 horsepower. All that grunt gets to the ground via a five-speed automatic transmission and a set of a Dana 60 axles frond and rear with 4.10 gears. The Recon also makes use of a 4.5-inch prototype long-arm kit and a set of prototype eight-lug bead lock wheels.
The Wrangler Stitch (below left) builds on the momentum of the Wrangler Pork Chop Concept. Engineers once again set out to strike as much weight as possible from the vehicle, and actually managed to trim the curb weight down to 3,000 pounds. That effort has given the machine the same power to weight ratio as the Grand Cherokee SRT8. Plenty of carbon fiber, door deletes and a chrome moly roll cage all help trim those pounds, and a set of DanyTrac Pro Rock 44 axles with 4.88 gears and ARB lockers front and rear let this machine scramble over whatever is in its path.