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Jeep and Ram could be spun off from FCA, says Marchionne

Jeep is surely the biggest single feather left in the cap of the Fiat Chrysler Automobiles portfolio. Under Sergio Marchionne's leadership, Jeep went from fewer than 500,000 annual sales in 2008 to 1.4 million in 2016, and is on track for 2 million by 2018. Add in the brand's legacy, status as one of the most recognizable nameplates in the world, and rabid fan base, and Jeep has extraordinary monetary value to its parent company. Investors and analysts have certainly noticed Jeep's inherent value. According to The Detroit Free Press, Morgan Stanley's Adam Jonas asked FCA chief Sergio Marchionne if he would ever consider spinning Jeep and Ram, FCA's dedicated truck brand, into a separate corporate entity, and he responded with a simple "Yes." Jonas estimated Jeep's worth in January of this year at $22 billion. Ram was valued at $11.2 billion. Marchionne has a history of spinning off brands while keeping them part of FCA's corporate umbrella. The most noteworthy example of this value maximization was with Ferrari, which now trades on the New York Stock Exchange and rakes in $3.4 billion in annual revenue and close to $435 million in net income, reports the Free Press. Marchionne still serves as chairman and CEO of Ferrari, and Fiat heir John Elkann owns 22 percent of the Italian marque's shares. Even if the offloading of Jeep and Ram into a separate entity would amount to little more than a profit-driven ownership change on paper, it would be huge news to the brands' loyal fanbases. In any case, such a move would likely take years to actually happen and probably wouldn't mean much at all to the products that Jeep and Ram produce. In other words, Jeep fans can keep the pitchforks in the shed ... for now. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

NHTSA investigating why Jeep recall fix is taking so long

Jeep's saga with the National Traffic Safety Administration and the voluntary campaign to repair 1.56 million vehicles for allegedly unsafe trailer hitches, is getting yet another chapter. The controversy appeared to finally be over in January when the automaker found a supplier for the replacement parts. Nothing is ever that easy, though, and the government regulator is now requesting documents from the company to clarify why the repairs are taking so long to begin.
Jeep parent company Chrysler has until July 16 to submit documents and answers to NHTSA explaining the situation. The regulator claims that despite its compromise to inspect and repair the models with improper hitches in June 2013, Chrysler didn't find a part supplier until December and didn't order the replacements until January. The government agency believes that the first components weren't manufactured until May of this year and vehicles may not actually be repaired until as late as August. According to the report, if the Chrysler doesn't supply what NHTSA is asking for, the agency could "take additional appropriate action as warranted."
Throughout this entire process, Chrysler has asserted that the vehicles met the applicable crash test standards of the time, and it has kept NHTSA abreast of the repair activity. In a recently released statement it said that the regulator analyzed eight rear impact reconstruction tests and found the replacement hitch to be safe. To keep up with the high demand for replacements, Chrysler is working with multiple suppliers, and they are running three shifts, six days a week to get the parts ready as soon as possible.

Jeep recalls 228k Cherokees over airbag deployment fears

Jeep is recalling an estimated 228,181 examples of the 2014 and 2015 Jeep Cherokee worldwide because the airbags can inadvertently deploy in some situations. Specifically, the campaign covers 168,092 vehicles in the US, 19,557 in Canada, 4,133 in Mexico and 36,399 outside of North America. According to Jeep, the problem occurs when drivers execute extremely hard handling maneuvers and upset the vehicle's balance, which causes the side-curtain and seat-mounted side airbags to deploy. "The air-bag systems, sensing potential rollovers, automatically activated," according to the automaker's announcement. While this occurred in "a small number" of cases, according to Jeep, the problem caused no reported injuries or accidents. To fix the fault, the company will issue a software update to recalibrate the bags' deployment. Statement: Restraint-System Software Upgrade February 2, 2015 , Auburn Hills, Mich. - FCA US LLC is launching a global recall of an estimated 228,181 SUVs to upgrade software governing side-curtain and seat-mounted side air bags. The action follows an investigation by FCA US engineers after a small number of inadvertent deployments involving drivers who executed extreme maneuvers. These maneuvers dramatically changed the vehicles' angle of operation, relative to the ground. The air-bag systems, sensing potential rollovers, automatically activated. FCA US is unaware of any related injuries or accidents. The software upgrade will recalibrate the threshold for deployment and the vehicles will remain compliant with all applicable safety regulations. Affected are certain 2014 and 2015 Jeep Cherokees. Estimated volumes by market are as follows: 168,092 in the U.S.; 19,557 in Canada; 4,133 in Mexico and 36,399 outside the NAFTA region. The Company will notify affected customers. Software will be available at that time. Customers with additional concerns or questions may call 1-800-853-1403. Featured Gallery 2015 Jeep Cherokee View 41 Photos News Source: FCA USImage Credit: Jeep Recalls Jeep Safety Crossover