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Jeep launches new ad with unreleased Michael Jackson track

We've recently heard much about how Fiat-Chrysler CEO Sergio Marchionne plans to pump up the volume on Jeep sales, inaugurating new models and global dealerships. But that's the stuff outlined in five-year plans; right now, advertising and special editions are at the fore, and the late Michael Jackson, too. Jeep has begun airing two commercials to push its Altitude Editions, Call of Summer and Lovers of the Game, that feature the song "Love Never Felt So Good" from Jackson's upcoming album of new music.
A little more star power - and timely, too - comes from Cleveland Cavaliers point guard Kyrie Irving. While Call of Summer features a few short shots of the former Rookie of the Year and two-time NBA All-Star, Lovers of the Game is all about his white Wrangler Altitude Edition and wrangling shots. You can watch both spots below, and if you want to hear the rest of the music track before the album hits, you can download it from iTunes.

Jeep Wrangler to remain in Toledo, get a pickup version

Production of the Jeep Wrangler is staying in Toledo, OH, and it might be getting a pickup in the near future, according to Automotive News. Meanwhile, Cherokee production is leaving Ohio. The announcement was reportedly made to plant management earlier today. "We found a solution that accommodates a variety of other interests to us because of the way in which we can move some product around," CEO Sergio Marchionne said to Automotive News. A Jeep spokesman declined to comment to Autoblog. Right now the official details about FCA's production plans are still hazy. However, an official announcement is expected when the automaker has a deal with the UAW, which could be by Sept. 14. According to insiders speaking to AN, the Wrangler pickup would join the lineup in 2017 or 2018. While losing the Cherokee doesn't help the Toledo factory, the new pickup should take up some of the slack. It also keeps Wrangler production going in Ohio until the next-generation model launches in 2018. The Cherokee is expected to move to the Sterling Heights Assembly plant in Michigan or Belvidere Assembly in Illinois because they build vehicles on the same platform, AN reports. The future of Wrangler production has been a hot topic at the Toledo plant for the entire year. There was initial speculation that model might leave the factory if it moved to an aluminum body. However, the latest reports offered some hope of the Jeep remaining there. Last week, Autoblog's sources at FCA also said that the Wrangler pickup was coming but couldn't confirm a timeframe. Related Video:

Marchionne says no offers are on the table for Fiat Chrysler

MONZA, Italy (Reuters) - Fiat Chrysler (FCA) has not received any offer for the company nor is the world's seventh-largest carmaker working on any "big deal", Chief Executive Sergio Marchionne said on Saturday. Speaking on the sidelines of the Italian Formula One Grand Prix, Marchionne said the focus remained on executing the company's business plan to 2018. Asked whether FCA had been approached by someone or whether there was an offer on the table, he simply said: "No." The company's share price jumped to record highs last month after reports of interest for the group or some of its brands from China. China's Great Wall Motor Co Ltd openly said it was interested in FCA, but had not held talks or signed a deal with executives at the Italian-American automaker. The stock move was also helped by expectations that the company might separate from some of its units. Marchionne reiterated on Saturday that FCA was working on a plan to "purify" its portfolio and that units, such as the components businesses, would be separated from the group. He hopes to complete that process by the end of 2018. "There are activities within the group that do not belong to a car manufacturer, for example the components businesses. The group needs to be cleared of those things," he told journalists. Asked whether an announcement could come this year, Marchionne said it was up to the board to decide and that it would next meet at the end of September. He said the time was not right for a spin-off of luxury brand Maserati and premium Alfa Romeo and the two brands needed to become self-sustainable entities first and "have the muscle to stand on their feet, make sufficient cash". "The way we see it now, it's almost impossible, if not impossible, to see a spin-off of Alfa Romeo/Maserati, these are two entities that are immature and in a development phase," he said. "It's the wrong moment, we are not in a condition to do it." He said the concept of separating the two brands from FCA's mass market business made sense and did not rule out this happening in future, but not under his tenure, which lasts until April 2019. "If there is an opportunity in future, it would certainly happen after I'm gone. It won't happen while Marchionne is around," he said.