2005 Jeep Grand Cherokee Laredo on 2040-cars

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Jeep launches new ad with unreleased Michael Jackson track

We've recently heard much about how Fiat-Chrysler CEO Sergio Marchionne plans to pump up the volume on Jeep sales, inaugurating new models and global dealerships. But that's the stuff outlined in five-year plans; right now, advertising and special editions are at the fore, and the late Michael Jackson, too. Jeep has begun airing two commercials to push its Altitude Editions, Call of Summer and Lovers of the Game, that feature the song "Love Never Felt So Good" from Jackson's upcoming album of new music.
A little more star power - and timely, too - comes from Cleveland Cavaliers point guard Kyrie Irving. While Call of Summer features a few short shots of the former Rookie of the Year and two-time NBA All-Star, Lovers of the Game is all about his white Wrangler Altitude Edition and wrangling shots. You can watch both spots below, and if you want to hear the rest of the music track before the album hits, you can download it from iTunes.

Australian Jeep marketing stunt goes awry [w/video]

Jeep fans in Australia are none too happy with the off-road brand following a contest that saw ten new Cherokees sold for just $10,000 Australian (about $9,400), roughly a quarter of the vehicle's price Down Under.
The contest, called the "World's Most Remote Dealership," gave Aussies the chance to snag an ultra-affordable Cherokee Longitude (analogous to the US-spec Latitude trim), provided they could get to a secret dealership in the remote wilderness of western New South Wales, near the border with the state of South Australia.
In order to get the exact location of the dealership, though, potential customers needed to download an app, which would release a phone number 9:00 AM AEST on Thursday (7:00 PM EDT, Wednesday night). The first ten people who could call in and prove they could afford to finance $10,000 and get to the remote dealership, were given the location of the remote dealership.

Airbag fault on 1M recalled Jeeps getting second look from NHTSA [UPDATE]

UPDATE: Here is the statement we received from Chrysler regarding NHTSA's query: "Chrysler Group LLC advised the National Highway Traffic Administration of the six reports and, in accordance with the Company's long-standing practice, is cooperating fully with the resulting investigation. Customer safety is paramount at Chrysler Group. Customers who are concerned may call 1-800-853-1403."
It appears that Jeep's repairs for nearly one million Grand Cherokees from 2002-2004 and Liberty models from 2002-2003 might not be over yet. The vehicles were first recalled in November 2012 because the front airbags could suddenly deploy without being in an accident. Now, the National Highway Traffic Safety Administration is opening a recall query into them because of reports of inadvertent activation on some already corrected vehicles.
The original problem affected over 919,000 vehicles worldwide, including 744,822 in the US, and was caused by a degrading circuit in the wires that control the airbags. In some cases the airbag warning light would come on just before the premature activation, but in other cases it would just happen. The automaker installed an "in-line jumper harness with an integrated electrical filter" meant to eliminate the power spikes believed to be the cause.