2005 Jeep Grand Cherokee Laredo on 2040-cars

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Chrysler highlights Mopar lineup for SEMA

SEMA is all about aftermarket parts, and in Auburn Hills that all comes down to one name: Mopar. After having previewed its lineup for this year's Vegas tuner expo earlier this month, Chrysler has now revealed what may not quite be its full dossier of modified show cars, but a good portion of them.
All told Mopar is preparing 20 vehicles for display at SEMA this year. Among them you'll find the Ram Sun Chaser, a 1500 Quad Cab show truck kitted out in two-tone orange and black paint, a roof rack for surfboards, onboard shower and convertible tailgate. The white Fiat 500L is called the Adventurer and is modified for a more rugged look that could hint at the upcoming crossover version. The Jeep Cherokee Trail Carver upgrades on the Trailhawk package with everything from roof basket to rock rails. To counterbalance the off-roaders, there's also a modified Chrysler 300S with a deep black paint job, special grille, Varvatos-edition wheels and more.
All four concepts details so far have Katzkin interiors as well, and there's also an unspecified Dodge Durango with a storm-trooper look in the gallery above. But for more details on what Mopar has installed on the Ram, 500L, Cherokee and 300, you'll want to delve into the press release below.

Jeep Cherokee joins Altitude trim line

Jeep fans spoke up last year by naming the Altitude trim level, and the automaker rewarded them with an assortment of cool Jeeps sporting a sinister, blacked-out appearance. Joining the ranks of Jeep models offering an Altitude trim level is the 2014 Jeep Cherokee, and this might be the best looking of the new Cherokees - including the Trailhawk.
Like the previous versions of this model, the 2014 Cherokee Altitude adds black wheels and exterior trim and molding, and it's only offered in four colors: black, silver, white and granite (shown above). You definitely have to love the look of the black accents since the Altitude raises the Cherokee's price by $2,000 to a starting MSRP of $24,995 (not including destination). Jeep says that the 2014 Cherokee Altitude is a limited-edition model, but there is no mention of any specific production figures.
Joining the new Cherokee Altitude are the updated versions of the Grand Cherokee Altitude and Wrangler Altitude with similar limited color combinations and pricier MSRPs starting at $35,290 and $31,595, respectively. These three new Altitude models will go on sale this spring joining the Compass Altitude and Patriot Altitude, which are on sale now. Scroll down for more info on the updated 2014 Jeep Altitude lineup.

Australian Jeep marketing stunt goes awry [w/video]

Jeep fans in Australia are none too happy with the off-road brand following a contest that saw ten new Cherokees sold for just $10,000 Australian (about $9,400), roughly a quarter of the vehicle's price Down Under.
The contest, called the "World's Most Remote Dealership," gave Aussies the chance to snag an ultra-affordable Cherokee Longitude (analogous to the US-spec Latitude trim), provided they could get to a secret dealership in the remote wilderness of western New South Wales, near the border with the state of South Australia.
In order to get the exact location of the dealership, though, potential customers needed to download an app, which would release a phone number 9:00 AM AEST on Thursday (7:00 PM EDT, Wednesday night). The first ten people who could call in and prove they could afford to finance $10,000 and get to the remote dealership, were given the location of the remote dealership.