2002jeep Grand Cherokee Limited 4x4 V8 Silver & Black on 2040-cars

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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Jeep reveals annual Moab Easter Jeep Safari concepts

Jeep has unveiled its annual spate of concepts before the Easter Jeep Safari. Those start with the Grand Cherokee Trailhawk Concept (below left), complete with the company's EcoDiesel V6 engine. Designers threw in a set of 35-inch Mickey Thompson tires wrapped around 17-inch Rubicon wheels, and a set of custom fender flares help keep all that rubber under wraps.
Meanwhile, the Wrangler Mopar Recon (below right) packs a 6.4-liter Hemi V8 good for 470 horsepower. All that grunt gets to the ground via a five-speed automatic transmission and a set of a Dana 60 axles frond and rear with 4.10 gears. The Recon also makes use of a 4.5-inch prototype long-arm kit and a set of prototype eight-lug bead lock wheels.
The Wrangler Stitch (below left) builds on the momentum of the Wrangler Pork Chop Concept. Engineers once again set out to strike as much weight as possible from the vehicle, and actually managed to trim the curb weight down to 3,000 pounds. That effort has given the machine the same power to weight ratio as the Grand Cherokee SRT8. Plenty of carbon fiber, door deletes and a chrome moly roll cage all help trim those pounds, and a set of DanyTrac Pro Rock 44 axles with 4.88 gears and ARB lockers front and rear let this machine scramble over whatever is in its path.

Jeep pickup confirmed, will be built in Toledo

Finally. In 2011 Jeep CEO Mike Manley said, "It is too late in Wrangler's product cycle to add a pickup. The 2015 or 2016 time frame makes more sense," when the next-generation Wrangler is due. A year later, Manley told an Australian outlet that a decision on a Jeep with a bed would come "pretty soon." Now, The Detroit News reports that the decision has been made, and it's a "Yes."A Wrangler-based truck is expected to arrive in 2017, sometime after the launch of the next Wrangler. And it'll be built in Toledo next to its sibling. Those desperate for a carry-all Wrangler have been able to buy Mopar's JK8 conversion kit for the past four years. Frankly, even though the Jeep Gladiator concept (pictured) is now 11 years old and the JT concept is nine years old, we think either one of them could roll off the line in a year and be welcomed with hosannas. This year's New York Auto Show will also be the site of the reveal of the compact SUV that will slot in between the Renegade and the Cherokee, built on the Renegade/Fiat 500X platform and replacing both the Compass and Patriot. Derided by many, in the US the two aging CUVs still sell terrifically well - they both hit records here last year. One of them will live on in name, the new SUV to be called either Compass or Patriot; the former name is bigger in international markets, the latter name gets more recognition here. That show is when we'll also get Fiat Chrysler's updated five-year plan that will take us through the presumed end of CEO Sergio Marchionne's tenure at FCA. Related Video: Featured Gallery 2005 Jeep Gladiator Concept News Source: The Detroit News Jeep Truck Off-Road Vehicles jeep compass jeep patriot jeep wrangler pickup