2001 Jeep Grand Cherokee Laredo on 2040-cars

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Jeep gunning to build 250,000 Cherokees a year

Contrary to what a certain politician may have said last year about Jeep moving to China, the automaker is in fact doing the opposite, with plans to greatly increase the production capacity at its Toledo North Assembly plant in Ohio. The Detroit Free Press is reporting that there are big plans for the 2014 Jeep Cherokee and Toledo North, as a local union president has informed the newspaper that Chrysler is planning to produce around 250,000 examples of the new midsize utility per year.
To put this number into context, 250,000 units is more than what Jeep Liberty sales totaled here over the last three years combined. Even taking into consideration that the 250,000 units will be distributed beyond US borders, that's an ambitious volume figure full-stop - and that's without taking into consideration the new Cherokee's love/hate design. In its favor, though, Jeep is making remarkable inroads globally as of late, and the Cherokee's size could work well in emerging markets. To get that kind of output from Toledo's Cherokee assembly line, Chrysler will reportedly hire 1,105 new workers - that's in addition to the 200 workers already being hired to build the popular Jeep Wrangler, which is itself expected to top 220,000 units this year.

Australian Jeep marketing stunt goes awry [w/video]

Jeep fans in Australia are none too happy with the off-road brand following a contest that saw ten new Cherokees sold for just $10,000 Australian (about $9,400), roughly a quarter of the vehicle's price Down Under.
The contest, called the "World's Most Remote Dealership," gave Aussies the chance to snag an ultra-affordable Cherokee Longitude (analogous to the US-spec Latitude trim), provided they could get to a secret dealership in the remote wilderness of western New South Wales, near the border with the state of South Australia.
In order to get the exact location of the dealership, though, potential customers needed to download an app, which would release a phone number 9:00 AM AEST on Thursday (7:00 PM EDT, Wednesday night). The first ten people who could call in and prove they could afford to finance $10,000 and get to the remote dealership, were given the location of the remote dealership.

Winter storm got you down? Try snowboarding through Manhattan

Two filmmakers decided to make the best of this weekend's historic snowstorm by turning New York City into a winter sports enthusiast's wonderland. Popular YouTube based filmmakers Casey Neistat and Jesse Wellens uploaded this video of Neistat snowboarding through the empty streets of Manhattan yesterday. While officials were warning motorists to avoid driving in the blizzard, Neistat and his buddy were being pulled by a Jeep Wrangler through Times Square. It goes without saying that this stunt is suicidally dangerous. There are several moments in the video where Neistat gets pretty close to wiping out on the back of parked, snow covered cars or on the cornerstones of buildings. All to the soundtrack of Frank Sinatra's New York, New York, no less. The police do make a cameo, but NY's finest admit to merely wanting to watch the escapades. "Someone complained about you, so we're going to act like we're talking to you," the unnamed officer can be heard saying on video. The original video has since gone viral, and currently stands at over 6.2 million views in just 24 hours. Despite the virality of their tricks, please do not attempt this in your own snowbound metropolis.