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For his last act, Marchionne will outline an EV/hybrid roadmap this week

MILAN/LONDON — Fiat Chrysler (FCA) boss Sergio Marchionne is expected to outline new plans for electric and hybrid cars in a strategy presentation on Friday, aiming to ensure the world's seventh-largest carmaker remains in the race in the absence of a merger. The 65-year-old will present FCA's strategy to 2022, his final contribution to the company he turned around and multiplied in value through 14 years of canny dealmaking. After failing to secure a tie-up he said was necessary to manage the costs of producing cleaner vehicles, Marchionne needs to show the group can keep churning out profits on its own, even as emissions rules tighten, SUV competition intensifies and worries around his succession abound. Marchionne had long refused to jump on the electrification bandwagon, saying he would only do so if selling battery-powered cars could be done at a profit. He even urged customers not to buy FCA's Fiat 500e, its only battery-powered model, because he was losing money on each sold. But Tesla's success and the need to comply with tougher emissions rules have forced Marchionne to commit to what he calls "most painful" spending. "FCA is way behind rivals in terms of hybrid and electric vehicles and they need to hit the accelerator to convince investors they can close that gap," said Andrea Pastorelli, a fund manager at 8a+ Investimenti. Germany's Volkswagen, Daimler, BMW and U.S. rivals GM and Ford have committed to spending billions of euros each in coming years to try produce profitable cars powered by cleaner fuels. FCA needs to present a clear roadmap, just like Volvo Cars, which ditched diesel from its best-selling XC60 SUV, launched a new electric brand and pledged to shift all brands to hybrid by 2019, a banking source close to FCA said, noting: "The tech divide determines winners and losers in the industry." Marchionne has already said half of the wider FCA fleet will incorporate some elements of electrification by 2022, while luxury marque Maserati will spearhead FCA's electrification drive by making all new models due after 2019 electric. But its plans remain vaguer and less advanced than most big rivals and some investors wonder about the capital required to make vehicles compliant, and what share of spending can go to electrification given FCA's numerous demands.

Jeep leads list of 25 most patriotic brands

It's not unusual to feel extra patriotic this time of year, what with the Fourth of July being today and all. As if to celebrate, New York-based research firm Brand Keys conducted a study among 4,500 consumers about what brands they find to be the most patriotic. According to the Detroit Free Press, Jeep took top honors in this study, besting other American stalwart brands including Coca-Cola, Levi's and Hershey's.
Interestingly, the only other automotive brand to make the list was Ford, in the 16th spot (motorcycle fans take note - Harley-Davidson claimed the No. 13 slot). This means consumers found Jeep to be more patriotic than any of the brands in the General Motors portfolio, including Chevrolet, which has long used American themes in its advertising over the decades.
According to Brand Keys, Jeep came in "with a score of 98 out of 100 on a scale representing consumers' emotional engagement expectations," the Detroit Free Press reports. Be sure to read the report to scan the entire Top 25 list for yourself.

Hands on with the concepts of the Moab Easter Jeep Safari

Jeep has a way of tugging at the heartstrings of its enthusiastic owner base when the annual Moab Easter Jeep Safari rolls around. The 2015 version sees all boxes ticked in the off-road event's 49th year: multiple diesel engines on display, a pickup-truck-like model and more than a few nods to the brand's long and storied history book. We were able to get a first-hand look at the seven concepts being shown in Utah's Red Desert in the much cooler, cleaner confines of the FCA Technical Center's Design Dome. Jeep Chief Concept We aren't sure if it's that throwback chrome grille or the eye-catching Ocean Blue paint, but even more than the Red Rock Responder, the Chief drew our eye as soon as we walked into the Design Dome. It's a surprisingly tall vehicle, but it's also very wide. We'd also wager it's longer than your typical four-door Wrangler. Jeep may have used a Wrangler as a base for the Chief, but any similarities to the donor vehicle are extremely difficult to spot. The fenders and doors are probably the biggest giveaways, but you're going to need to squint (and have the benefit of a Wrangler to compare with, like we did) to pick out Wrangler bits. As is the recurring theme throughout all seven concepts, the Jeep design team's attention to detail is borderline fanatical. From the "Surf Rated" badge on the fenders, to the tweaked door handles to the bumper stickers in the cargo area and the Tiki-statue-shaped shifter, the little details are truly the stars of the Chief Concept. The rosewood trim in the rear cargo area is stunning and adds to the Beach-Boy-friendly stylings of the Chief. The throwback grille, round headlights and tall, skinny taillights, meanwhile, add a lot of personality to the exterior. The high beltline and lower roof gives the Chief a chop-topped look, but it's arguably the least successful element to the blue concept's otherwise impressive design. All of the vehicles Jeep put together for Moab are 100-percent functional. That's not surprising with some of the vehicles you'll see below, but it somehow is remarkably impressive given the degree of the changes Jeep made in putting together the Chief. Jeep Wrangler Red Rock Responder The Wrangler-based Red Rock Responder is arguably one of the most capable of these real-world vehicles, both in terms of the way it looks and its actual hardware. We mentioned the special rescue equipment fitted to the bright-red, truck-like Jeep – a compressor and air gun, sockets, tow straps, etc.