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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

WWII Jeep 'found in crate' set to cross Greenwich auction block

Fans of old military vehicles might want to pay extra close attention to the Greenwich Concours d'Elegance coming up this weekend. Crossing the Bonhams auction block on Sunday are a pair of seemingly flawless World War II Jeeps, which are both expected to fetch serious dollars.
Lot Number 305 at the auction is a 1945 Ford GPW Jeep that has been fully restored, which is expected to command between $35,000 and $45,000. Shortly after the Ford GPW, a potentially more interesting 1944 Willys MB (shown above) will be auctioned off, but Hemmings raises some red flags about this Jeep. First, it is claiming to have been "discovered in its original crate about 30 years ago," but there is no proof or documentation of any sort. Also, it is claiming to be all original, but it was given a paint job "shortly after it was discovered." Even with these questionable descriptions, this Willys could reach between $20,000 and $30,000. Head over to Bonhams' site and Hemmings for more information on both WW2-era Jeeps.

Driving the Panamera and Mike's Rant | Autoblog Podcast #487

This week we cover some recent news like the upcoming Land Rover Discovery, updates to FCA's large car platform (including the Challenger), and talk about water injection. Then we go into what we've been driving - David just finished his time in the Porsche Panamera Turbo and Mike tried the GMC Acadia. And then Mike (who is still uncomfortable writing in the third person) goes on a rant about why automakers shouldn't specify which cars are aimed at women. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want questionable buying advice, send a message or a voice memo to podcast at autoblog dot com. Autoblog Podcast #487 The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics and stories we mention Land Rover is bringing a new Discovery to the Paris Motor Show An AWD Challenger is coming, which means more Hellcat The Jeep Wrangler finally gets modern headlights Water Injection from the BMW M4 GTS is coming to the mass market 2017 GMC Acadia 2017 Porsche Panamera Turbo A rant about sexism in marketing Another take on the $6000 fun car Rundown Intro - 00:00 The news - 00:50 What we've been driving - 11:30 Rant - 30:49 Listener's fun car - 35:56 Total Duration: 42:22 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show in iTunes