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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Hyundai reportedly eyeing a takeover of FCA

The CEO of Hyundai Motor Group plans to launch a takeover bid for Fiat Chrysler ahead of the planned retirement of FCA Chief Executive Sergio Marchionne next spring, Asia Times reports, citing unnamed sources close the situation. CEO Chung Mong-koo will wait for an expected decline in the Italian-American automaker's shares to make his move. Hyundai isn't commenting on the rumors, unsurprisingly, but would presumably stand to benefit by gaining Chrysler's dealer network and the lucrative Jeep brand and probably Ram, too. An FCA spokeswoman in Auburn Hills told Autoblog the company had no comment. But like any story about a possible takeover, this one gets complicated with inside players — and President Trump's posturing on international trade issues. FCA has been the subject of takeover interest before, including by Hyundai, but Marchionne has denied a merger was likely, instead saying his company was in talks with the Korean automaker about a technical partnership. In 2015, Marchionne lobbied General Motors hard, but unsuccessfully, for a tie-up; he was also spurned by Volkswagen. Marchionne had repeatedly stressed the need for car companies to merge to decrease overcapacity and better afford the massive investments needed for things like autonomous and electric vehicles. In the case of Hyundai's reported interest, there is a cast of characters. One is Paul Singer, principal of the hedge fund Elliott Management, an activist shareholder with a $1 billion stake in Hyundai and a major owner of equities in Fiat's home turf of Italy. Then there is FCA Chairman John Elkann, who reportedly disagrees with Marchionne on a successor as CEO of Fiat Chrysler but has little interest in running the company himself and would prefer a merger. Compounding things is what the Trump administration would think of a further blending of Fiat Chrysler's international DNA, though a deal with a Korean automaker is thought to be more palatable to the president and members of Congress than by a Chinese conglomerate like Great Wall Motor, which has confirmed its interest in taking over all or parts of FCA. The full Asia Times piece is here. Related Video: News Source: Asia TimesImage Credit: REUTERS/Rebecca Cook Chrysler Fiat Hyundai Jeep RAM Sergio Marchionne FCA merger takeover

2020 Land Rover Defender vs. 2020 Jeep Wrangler: How they compare on paper

For ages, the Jeep Wrangler has had the serious off-road SUV market in America all to itself, especially when it comes to two-door variants. But competition is coming, and the first on its way is the 2020 Land Rover Defender, which was just revealed at the Frankfurt Motor Show. Each packages retro looks and impressive off-road capability, but does one have an advantage? We decided to take a look into each SUV's specifications and compare them on their engines, drivetrains, interior space and towing among other things, to see how they stack up. Since both SUVs are offered in two-door and four-door versions, we've made sure to feature both versions. You can find all the vital stats in the chart below, followed by more in-depth analysis. Engines and drivetrains The Land Rover is the clear high-performance option of these two SUVs. Its base turbocharged 2.0-liter four-cylinder, offered only in the four-door Defender 110, is more powerful than either of the gas engines offered on the Jeep Wrangler. The Wrangler's four-cylinder matches it on torque, at least. The optional turbocharged 3.0-liter inline-six in the Defender makes over 100 more horsepower and pound-feet of torque than either Jeep gas engine. But if you're looking for diesel propulsion, along with its associated torque and fuel economy, the Wrangler will be your only option. Final specs haven't been released, but in the Ram 1500, the same engine makes 260 horsepower and 480 pound-feet of torque. Fuel economy hasn't been announced for the Land Rover or the diesel Wrangler. But if fuel economy is a concern, the four-cylinder Wrangler is the most frugal of the SUVs we have numbers on. As for transmissions, the Wrangler is your only choice if you have to have a manual. It's available on both the two-door and four-door models, but only with the V6 engine. If you don't mind an automatic transmission, both SUVs come with variations on the ZF eight-speed auto. Getting the power to the wheels is another area where these two SUVs diverge. The Jeep is very traditional with a standard selectable four-wheel-drive system with two-wheel drive, and low- and high-range four-wheel drive modes. On the Sahara, there's an available full-time four-wheel drive mode, but the other modes are still available. On the Land Rover, you get full-time four-wheel drive, the same kind used on the Land Rover Range Rover.