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Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall

Marchionne defends FCA recalls, says Wrangler won't be all-aluminum

FCA CEO Sergio Marchionne recently received the 2015 Industry Leadership Award from the SAE Foundation. While speaking with the press after the event, the boss discussed his thoughts about some key issues regarding the company's future. One of the big regulatory issues facing FCA at the moment is the upcoming public hearing by the National Highway Traffic Safety into the automaker's handling of 20 recalls. Marchionne has no intention of testifying there, according to The Detroit News. The CEO also thinks that the government regulator is becoming much more aggressive in how it handles safety campaigns, but the Feds aren't necessarily doing a very good job of communicating that. "We need to work with the agency in a very cooperative and open way to make sure that we can meet their requirements for their new stance," he said, according to the newspaper. "We have no option but to comply with their requirements and we will. I have nothing to hide in this process. I just want clear rules." Marchionne also dropped the news that the company has changed its mind about making the next Jeep Wrangler totally from aluminum. "Because of the difference in cost, not just the new material but the actual assembly process, I think we can do almost as well without doing it all-aluminum," he said to The Detroit News. This seemingly opens the door for the model to remain in production in Toledo, OH, but only just a crack. Marchionne says that the new Wrangler would still use a large amount of aluminum, and there are "at least" two sites in contention for the assembly. The company doesn't have too long to make a decision because the model reportedly launches in 2017.

Fiat Centro Stile sells design sketches to support kids in Italy

Fiat's Centro Stile design studio in Europe has kicked off a project called stART Again to support the global charity Save the Children. The studio put 136 high-resolution sketches of Abarth, Alfa Romeo, Fiat, Fiat Professional, Jeep, and Lancia vehicles for download online at just ˆ20 a pop — about $22. The proceeds from all sales will be donated to a charity founded in England 101 years ago "to improve the lives of children through better education, health care, and economic opportunities, as well as providing emergency aid in natural disasters, war, and other conflicts." Save the Children will use the funds to provide supplies, teaching materials, and support for studies for more than 100,000 children in the most disadvantaged areas of Italy who have been additionally harmed by the coronavirus and its effects. There are a heap of knockout drawings available. The selection at the Alfa Romeo store ranges from a 1958 Alfetta 158 racer to the coming Giulia GTA, classics in between including the immortal GTV 6 and the left-field 75 1.8 Turbo TCC racer. The Fiat marketplace contains wares from Abarth, Fiat, and Fiat Professional, with a massive emphasis on the new 500, but the hardcore 1972 Abarth 124 Spyder and oddball 900E van get slots in there (the 900E looks like a Volkswagen Vanagon, but the 900E came first). The Jeep shop is all business and big tires, save for the 1942 Willys MB, but someone needs to take the 1956 Jeep Forward Control sketch off the page and into reality. And the Lancia store has more to offer than the Stratos and Delta Integrale, an ominous Aurelia B20 GT and a Fulvia GT part of the five-model lineup. For some reason, Maserati got left out of the graphic bonanza, as did Ram, Dodge, and Chrysler, which is a shame. That still leaves 136 good reasons to click through and help the kiddies. Related Video: