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Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

2016 Jeep Wrangler Backcountry is Xtremely Purple

Assuming you're headed into so-called backcountry to do fun, outdoorsy kinds of things, chances are, you wouldn't want to use a bright purple vehicle with hot pink graphics as your means to get off the beaten path. Particularly if you're doing those outdoor activities in a winter wonderland, surrounded by nature's own cold, white blanket. Fortunately, then, Jeep is offering its new Wrangler Backcountry in four colors that aren't called Xtreme Purple: blue, black, white, and gray. No matter which hue you choose, though, you'll get the graphics package, so best to bear that in mind. Besides its searing shade of paint, the Wrangler Backcountry is based on the Sahara model and comes equipped as you'd expect for a real, useful, backwoods vehicle. An off-road-spec front bumper joins a matching powdercoated rear bumper, and its 17-inch wheels are borrowed from the hardcore Rubicon model. Buyers will have a choice of Rubicon Rock Rails or Sahara side steps to ease ingress and egress, and a hardtop in either black or, for an added price, a body-color. But hopefully not purple. The interior is updated for the Wrangler Backcountry with black and grey plastics and stitching, along with black leather and "sport mesh" seating surfaces. A nine-speaker Alpine sound system pumps up the jams, and Bluetooth comes standard. You can read more about the Jeep Wrangler Backcountry in the press release below, but first, check out our high-res image gallery of live photos from the show floor in LA. Oh, and if you do really like Xtreme Purple, you should know that the Wrangler Backcountry is the only Jeep you can get in this particular retina-assaulting hue. 2016 Jeep Wrangler Backcountry The Jeep Wrangler Backcountry boasts a winter capability theme and is based on the Wrangler Sahara model. It features a Backcountry decal on the front fender and rear quarter panel, a unique off-road front and rear powder coated bumper, 17-inch Rubicon wheels painted in Mid-gloss Black and a black fuel fill door. Wrangler Rubicon rock rails are standard on the Wrangler Backcountry, but Sahara side steps are also available at no additional charge. A black hard top is standard, but an optional body color hard top is also available. Wrangler Backcountry is available in five colors: Hydro Blue, Black, Bright White, Granite Crystal and Xtreme Purple. Backcountry is the only model in Wrangler's lineup available in Xtreme Purple.

Chrysler investigating complaints of vehicles with faulty power modules

Chrysler owners are hopping mad after experiencing a series of electrical gremlins in some of the company's vehicles. Issues range from mere annoyances - windows rolling down and radios turning off of their own accord - to serious safety issues, with headlights that randomly shut off at night and cars that stall and refuse to start.
The issues are being blamed on the total integrated power module, which can cost up to $1,000 for customers to replace. This, of course, has led to a hefty batch of complaints to the National Highway Traffic Safety Administration, with 240 owners expressing their displeasure so far. Another site, CarComplaints.com, has registered over 300 complaints relating to the 2010 to 2011 Jeep Grand Cherokee and Dodge Durango, alone, according to The New York Times.
Chrysler has acknowledged that it's investigating the complaints and is analyzing the faulty TIPMs, but that isn't quite enough for customers of the affected vehicles. The newspaper has snagged a few of the more harrowing tales with the electrically challenged Chrysler products, culled from the NHTSA complaints.