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Hands on with the concepts of the Moab Easter Jeep Safari

Jeep has a way of tugging at the heartstrings of its enthusiastic owner base when the annual Moab Easter Jeep Safari rolls around. The 2015 version sees all boxes ticked in the off-road event's 49th year: multiple diesel engines on display, a pickup-truck-like model and more than a few nods to the brand's long and storied history book. We were able to get a first-hand look at the seven concepts being shown in Utah's Red Desert in the much cooler, cleaner confines of the FCA Technical Center's Design Dome. Jeep Chief Concept We aren't sure if it's that throwback chrome grille or the eye-catching Ocean Blue paint, but even more than the Red Rock Responder, the Chief drew our eye as soon as we walked into the Design Dome. It's a surprisingly tall vehicle, but it's also very wide. We'd also wager it's longer than your typical four-door Wrangler. Jeep may have used a Wrangler as a base for the Chief, but any similarities to the donor vehicle are extremely difficult to spot. The fenders and doors are probably the biggest giveaways, but you're going to need to squint (and have the benefit of a Wrangler to compare with, like we did) to pick out Wrangler bits. As is the recurring theme throughout all seven concepts, the Jeep design team's attention to detail is borderline fanatical. From the "Surf Rated" badge on the fenders, to the tweaked door handles to the bumper stickers in the cargo area and the Tiki-statue-shaped shifter, the little details are truly the stars of the Chief Concept. The rosewood trim in the rear cargo area is stunning and adds to the Beach-Boy-friendly stylings of the Chief. The throwback grille, round headlights and tall, skinny taillights, meanwhile, add a lot of personality to the exterior. The high beltline and lower roof gives the Chief a chop-topped look, but it's arguably the least successful element to the blue concept's otherwise impressive design. All of the vehicles Jeep put together for Moab are 100-percent functional. That's not surprising with some of the vehicles you'll see below, but it somehow is remarkably impressive given the degree of the changes Jeep made in putting together the Chief. Jeep Wrangler Red Rock Responder The Wrangler-based Red Rock Responder is arguably one of the most capable of these real-world vehicles, both in terms of the way it looks and its actual hardware. We mentioned the special rescue equipment fitted to the bright-red, truck-like Jeep – a compressor and air gun, sockets, tow straps, etc.

Stellantis will build four electric vehicles in Italy, say union reps

MILAN — Stellantis will produce four medium-segment electric vehicles, of different brands, at its Melfi plant in southern Italy from 2024, the UILM union said on Tuesday. Since Stellantis was formed at the beginning of this year through the merger of Fiat Chrysler and France's PSA, production in Italy has been under scrutiny for costing more than elsewhere in Europe. "Stellantis announced that Melfi would be the first plant in Italy to get new models, based on post-2022 business plan," UILM said in a statement after workers' representatives met with the carmaker at Italy's industry ministry in Rome. Future production at Melfi will be based on a single enhanced production line that will merge the two existing ones, the union said, adding the restructuring will leave production capacity at the site unchanged at around 400,000 units. UILM's head, Rocco Palombella, said unions had not received all the answers they wanted as Stellantis was still working on its new business plan. "But the positive element is that the company has not absolutely called for structural redundancies," he said after the meeting. Stellantis Chief Executive Carlos Tavares has said the group would present its business plan late this year or in early 2022. Stellantis, the world's fourth-largest carmaker, gave no details about what was discussed at the meeting. In an earlier statement the company said it was working "with determination and speed" to support the energy transition of all its Italian sites. Italy's Industry minister, Giancarlo Giorgetti, however, said in a separate statement after the meeting that Stellantis had yet to decide where it would build its third electric battery plant in Europe. Stellantis, which already has two battery factory projects in France and Germany, has said adding gigafactories in Europe and the United States would be decided this year. The company is holding talks on this with Rome, as Italy is one of its main production hubs in Europe. Related video: Green Plants/Manufacturing Alfa Romeo Fiat Jeep Citroen Opel Peugeot Stellantis

Jeep leads list of 25 most patriotic brands

It's not unusual to feel extra patriotic this time of year, what with the Fourth of July being today and all. As if to celebrate, New York-based research firm Brand Keys conducted a study among 4,500 consumers about what brands they find to be the most patriotic. According to the Detroit Free Press, Jeep took top honors in this study, besting other American stalwart brands including Coca-Cola, Levi's and Hershey's.
Interestingly, the only other automotive brand to make the list was Ford, in the 16th spot (motorcycle fans take note - Harley-Davidson claimed the No. 13 slot). This means consumers found Jeep to be more patriotic than any of the brands in the General Motors portfolio, including Chevrolet, which has long used American themes in its advertising over the decades.
According to Brand Keys, Jeep came in "with a score of 98 out of 100 on a scale representing consumers' emotional engagement expectations," the Detroit Free Press reports. Be sure to read the report to scan the entire Top 25 list for yourself.