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Gilles defends 2014 Jeep Cherokee design as "very contemporary"

Following the forced-hand introduction of the 2014 Jeep Cherokee, there has definitely been a mix of responses revolving around everything from its design to the return of the legendary nameplate. As evidence of this, just check out the 1,000+ comments in our article last week and some of the many opinions that were voiced. Following this not-too-warm reception, Ward's Auto had a chance to talk to Chrysler designer chief - and SRT president - Ralph Gilles, who shed a little more light on the styling direction of the new Cherokee.
Rather than looking to previous models for inspiration, Gilles says that the Cherokee has been designed to be more contemporary, with Mark Allen, head of Jeep design, adding that a main goal was to make sure the design still looks modern five years from now. Interestingly, Gilles does point out that one of the design elements incorporated on the new Cherokee that pays homage to past Jeeps is the sharply downward angle for the leading edge of the beltline, which he notes is meant to mimic the look of the old YJ and TJ Wrangler models fitted with half doors. Of course, the squared-off wheel openings - a signature Jeep cue - are still used.
This is probably a design that will need to be seen on the street in actual daylight to properly assess, but in the meantime, we'll bring you full images and impressions when the Cherokee debuts at next month's New York Auto Show.

2014 Easter Jeep Safari kicks off with six concepts

The 2014 Easter Jeep Safari is set to begin this weekend in Moab, Utah, and while it's sure to be a blast for Jeep enthusiasts from all corners of the world, we're looking forward to the wild, off-road ready concepts that Jeep will be bringing to the red rocks. As you can see in our handy headline, there are six such vehicles in total, each of which sports a variety of tweaks and custom bits.
Unlike in years past, where Jeep graced us with some outrageous concepts like the Mighty FC or J-12, this year's vehicles are a bit more restrained and a bit more buildable by enthusiasts. That's not by accident, officials tell us. They wanted to put this year's focus on attainable vehicles and accessories from Mopar and Jeep Performance Parts that existing owners can use to augment their own vehicles. So let's get to it.
We'll start with the Wranglers first. There are three concepts of the jeepiest of Jeep coming to Moab - the Level Red, Maximum Performance and Mojo. The Level Red and the Mojo (seen above) are similar from a suspension and engine standpoint. Both boast a two-inch Jeep Performance Parts lift kit, which officials tell us is coming to market in the next few months. There are a pair of Dana 44 crate axles on both the front and rear, while a Jeep Performance Parts Rock-Trac transfer case has been fitted. The 3.6-liter V6 engines on both Jeeps can breathe a bit easier thanks to a new cold-air intake and exhaust system.

YouTube tallies votes for this year's top five Super Bowl spots [w/video]

When we asked you to tell us which of this year's 16 car-themed Super Bowl commercials you liked best, you chose the Farmer commercial from Chrysler Group, advertising the Ram trucks, over Audi's Prom commercial in second place. Turns out the voters in YouTube's Ad Blitz poll agreed, voting the same commercial to the number one spot from among the field commercials in every category.
From there, however, they went in a totally different direction. Budweiser's The Clydesdales spot came second, Samsung's The Next Big Thing took third. The Jeep Whole Again ad scored fourth in the YouTube poll, fifth in our poll of auto commercials, and the Hyundai Team spot got fifth from the YouTubers, but ninth in our poll.
The voting results don't match up with the viewing numbers, though - while Farmer has more than 13 million views, The Next Big Thing is well beyond 21 million. You can read the press release below and see all five spots, lined up for you, one more time.