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Experience Jeep's 75th Anniversary at Easter Jeep Safari | AutoblogVR

It may not have been known as a Jeep just yet, but it was all the way back in 1941 that the very first Willys MB quarter-ton 4x4 rolled down the assembly line in Toledo, Ohio. That General Purpose American military machine would go on to become one of the most recognizable vehicles in the world. And the name Jeep, which was adopted for the off-roader by soldiers in World War II, has been famous ever since. In the 75 years since that first military Jeep was born, the brand has built a sterling reputation for off-road prowess. Jeep's range-topping vehicle, the Grand Cherokee, bears almost no resemblance to its military forebears. But that doesn't mean it's not ready to leave the pavement and get dirty. See what we mean in our latest Autoblog VR episode. That wasn't the only Jeep vehicle we took for a spin while celebrating the brand's 75th anniversary at the Easter Jeep Safari in Moab, Utah. Jeep fans have been salivating over the prospect of a pickup truck for years, and the company has finally confirmed that it's coming as a 2018 model. It will be built at Jeep's spiritual home in Toledo, Ohio, the same city that spawned the company's military roots. Even though Jeep's Crew Chief Concept isn't the actual pickup that will go into production, it's still an awesome ride, and we were happy our virtual-reality camera gear could capture it in its natural habitat. Each week, new episodes will launch on the AutoblogVR App. We'll preview them here on Autoblog, but for the full immersive experience, head over to the app, which you can download for free from the App store and Google Play. Be sure to try it with a cardboard viewer, too! Jeep Driving Truck SUV Off-Road Vehicles Videos VR Original Video virtual reality 360video

Jeep Grand Cherokee Trackhawk undisguised with Hellcat power

Superchargers make everything better. Mount one to the top of a 6.2L Hemi V8 and pack it under the hood of a Jeep Grand Cherokee and you have a recipe for a completely bonkers, wholly unnecessary, and totally sweet SUV. We've known for a while that the so-called Trackhawk, essentially a Hellcat Jeep, is on its way. We now have photos of a completely undisguised test vehicle on public Michigan roads trying to make its way to SRT headquarters. Jeep already makes an SRT version of the Grand Cherokee. That version only puts out a measly 475 hp and 470 pound-feet of torque from a 6.4L Hemi. After developing a couple of 707-hp Dodges, SRT felt that Jeep needed some of that Hellcat love too. In the photos, we can see that, aside from the front fascia, the Trackhawk will look fairly similar to the standard SRT Grand Cherokee. The front retains the requisite Jeep grille, though it's been narrowed a bit to make room for larger air intakes below. The Hellcat engine creates a lot of heat, so designers needed to make sure the beast has plenty of room to breathe. New LED fog lights have been integrated into lower air ducts. We still don't know many of the Trackhawk's finer details, like the exact price or release date. We do know that Jeep claims a 3.5-second 0-60 time, making it both the quickest-accelerating Hellcat-powered vehicle and one of the quickest-accelerating vehicles in the world. For comparison, BMW claims the X5 M will do 0-60 in 4 seconds flat. Related Video: Featured Gallery Grand Cherokee Trackhawk View 9 Photos Spy Photos Jeep SUV

Jeep dealer buries WWII Willys GP in showroom floor

The Willys MB Jeep earned icon status during World War II thanks to its ruggedness, simplicity and go-anywhere ability. Following the war, it didn't take long for the handy vehicles to be scooped up by the public, and a brand slowly grew around the vehicles that has continued to thrive. Fast-forward to present day, where it's not uncommon for auto dealers to try to grab some of the magic of yesteryear by displaying classic models to connect customers with their brands' proud histories. Now, a Canadian Chrysler Group dealer is taking that notion to the extreme by actually making a vintage WWII Jeep part of its foundation.
Bay King Chrysler in Hamilton, Ontario, Canada, recently completed its new showroom, and the franchise really wanted to show its dedication to the Jeep brand. As dealer principal Jamie Richter tells Autoblog, the inspiration for the Jeep installation came from his brother, who became fascinated with a home that had a glass floor looking down into its wine cellar. The company already had the 1943 Willys MB to display, but it had originally planned to build a jungle gym around it for customers' kids. Now, the classic is literally in the floor as customers enter. Richter tells Autoblog that customer reaction so far has been "fantastic."
It's certainly a novel way to bring people into the showroom, and seemingly a nice nod not only to Jeep, but to the men and women who served in the war. If you want to see more about how the Jeep was actually installed and what it looks like, check out this video.