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Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

Jeep still working to improve Cherokee's 9-speed auto

Fiat Chrysler is hoping an upcoming software update will stem the tide of consumer complaints surrounding its nine-speed automatic transmission. Owners of the 2014 Jeep Cherokee have reported a number of problems on the National Highway Traffic Safety Administration's SaferCar.gov website, since the new model and its troubled gearbox arrived way back in October 2013. The software update is "intended to keep the vehicle performing as intended, and to prevent durability issues from occurring in the future," an FCA spokesperson told Automotive News, and will be available to owners of both the 2014 to 2015 Jeep Cherokee and the 2015 Chrysler 200, which also uses the 9AT. While FCA will be notifying consumers of the update, owners can also request the software reflash if they happen into their dealer before then. Despite the widely documented problems with the transmission, the only complaints on NHTSA's website relate to the 2014 Cherokee – neither the 2015 Jeep nor the 200 have received any complaints. That bodes well as FCA prepares to begin deliveries of the 2015 Jeep Renegade and launch the Fiat 500X, both of which pair the 9AT with the 2.4-liter Tigershark four-cylinder. "We have had to do an inordinate amount of intervention on that transmission, surely beyond what any of us had forecast," FCA CEO Sergio Marchionne told Automotive News. "There are things that we have done – that we continue to do. Our proactive customer care intervention has actually increased in intensity on these vehicles in 2014, especially in the second half." What's fascinating about the 9AT's problems are that they haven't been the fault of manufacturer ZF, but have related to software that wasn't "mature" and had "teething problems," Marchionne has said previously, AN reports. With the lack of criticism for the 9AT in 2015 models and this pending software update, though, here's hoping that FCA has finally figured out its fuel-sipping gearbox. Related Video:

2014 Jeep Cherokee musters 22 MPG city, 31 highway

Production and media drive delays included, there has been no lack of press surrounding the 2014 Jeep Cherokee. With the most recent delay reportedly due to powertrain calibrations, we've been waiting to see how the Cherokee's fuel economy looks against the highly competitive compact CUV segment. Thanks to the EPA, we now know the fuel economy figures for the newest member of the Jeep family.
Arguably, the Cherokee has the most modern powertrain in its class with an updated base engine, all-new V6 and all-new nine-speed automatic transmission, but its fuel economy figures are simply on par for the segment. Still nothing to scoff at, though. According to fueleconomy.gov, front-wheel-drive Cherokee models with the base four-cylinder mill will top out the lineup with 22 miles per gallon in the city and 31 mpg on the highway; opting for four-wheel drive with this engine drops the figures to 21 city and 28 highway. Get even crazier with the option list, and the new 3.2-liter Pentastar V6 will get you 19 mpg city and 28 mpg highway in two-wheel-drive form or 19 city and 27 highway for 4WD.
If you're wondering how that stacks up among compact CUVs, head on over to Automobile Magazine for a full fuel economy breakdown for the segment. The controversially styled crossover hits dealers this month, and we'll be driving it in just a couple of weeks.