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Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

Crawling Moab in the 2015 Jeep Renegade Trailhawk [w/video]

The funny thing about the Renegade Trailhawk is that Jeep still feels the need to defend it. For the past 20 years, automakers have sent emissary vehicles outside the citadel walls surrounding their brand niche. In doing so, these companies found buyers eager to join the cult instead of an angry horde. With the kingdom successfully expanded, automakers had to build new walls to contain this broader identity. This is the story of Jeep's modern expansion, growing with new models while the faithful at the brand's center howl at every quest into broader market segments. Thirteen years after it busted out the Liberty and eight years after birthing the Compass and Patriot, you'd think the resistance to new Jeeps would subside. But no. It's 2015, and while nobody makes the slightest tantrum over BMW's new minivan (except for Sniff Petrol), the Renegade still has to fight its way through pitchforks and torches. Which is a long way of saying that this author is guilty of brand prejudice, too. When the company told us that we'd spend the first day of the Easter Jeep Safari driving seven awesome concepts and the second day driving the Renegade Trailhawk on Dome Point Trail, we could only think, "They giveth excitement, and they taketh it away." Our pessimism was later proven to be incorrect. Sharing the sentiment our colleague Brandon Turkus expressed after his Quick Spin, we found the Renegade to be "in a word, impressive." Dome Point will not trouble a kitted-out Wrangler, but in a compact SUV with on-road tires the rocky sections were chunky enough to require close attention to your lines or use a spotter. As instructed, we put the little 4x4 into the Selec-Terrain's Rock mode, and with common sense plus one eye on the man directing us with hand signals the Renegade climbed over everything with some wheelspin but little fuss. At the first rest point, we turned the car off to wait for vehicles behind. Not realizing that this resets the drive mode to Auto, we crawled through the next two rocky jumbles in the default setting. The result was the same: a bit of wheelspin climbing over thick steps, but an altogether drama-free passage. Auto mode can't use the engine throttle maps unique to each Selec-Terrain setting, but it doesn't hamper the Renegade's capability by much. On a steep bit of trail with a crest capped by stacked stone plinths, it took three tries to find the right line, but that's on us – the Renegade did more than expected.

Chrysler highlights Mopar lineup for SEMA

SEMA is all about aftermarket parts, and in Auburn Hills that all comes down to one name: Mopar. After having previewed its lineup for this year's Vegas tuner expo earlier this month, Chrysler has now revealed what may not quite be its full dossier of modified show cars, but a good portion of them.
All told Mopar is preparing 20 vehicles for display at SEMA this year. Among them you'll find the Ram Sun Chaser, a 1500 Quad Cab show truck kitted out in two-tone orange and black paint, a roof rack for surfboards, onboard shower and convertible tailgate. The white Fiat 500L is called the Adventurer and is modified for a more rugged look that could hint at the upcoming crossover version. The Jeep Cherokee Trail Carver upgrades on the Trailhawk package with everything from roof basket to rock rails. To counterbalance the off-roaders, there's also a modified Chrysler 300S with a deep black paint job, special grille, Varvatos-edition wheels and more.
All four concepts details so far have Katzkin interiors as well, and there's also an unspecified Dodge Durango with a storm-trooper look in the gallery above. But for more details on what Mopar has installed on the Ram, 500L, Cherokee and 300, you'll want to delve into the press release below.