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Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall

Side-X-Sides: The next Wrangler?

The Jeep Wrangler has a huge following, but I've long thought that it is ripe for plucking. And if rumors of a neo-Bronco prove to be true, it sounds like Ford may agree. If a new Bronco does pan out, I hope it's small like the original Bronco, and not a huge F-150-based vehicle. To be a true Wrangler-fighter it has to be small and nimble. Here's another option How about developing a slightly larger, but street-legal version of the popular side-x-sides which are so popular with hunters, fishermen, farmers and anyone outdoors-oriented? This, to me, seems to be the next logical evolution of these side-x-sides. Currently side-x-sides have to be either trailered or stuffed into the back a of a pickup to wherever they're going to be used. Offering a street-legal off-roader solves that problem. There's no shortage of side-x-side makers out there. Any one of them could engineer and market such a vehicle, should they decide to. Plus there are plenty of dealer outlets, although Honda is the only one that currently sells cars, etc.; so they could have an edge in the selling and servicing aspects of such a vehicle. That said, I'm not sure Honda would want to sell such a vehicle in their car outlets. It may be better suited to their dealers that sell motorcycles, ATVs, watercraft, etc., as that outdoorsman type of customer already frequents those dealers. Then again, if the new Ridgeline proves popular, such a vehicle could offer something much more capable and sporting to that customer who is looking for something more extreme. The Wrangler has its fans, and they love it just as it stands. In fact Wrangler fans would reject any drastic engineering changes to their beloved off-roaders Side-x-sides, on the other hand, offer a completely different take on how to engineer a small but serious off-roader. Both are valid approaches. Currently the only thing missing are street-legal side-x-sides that go head-to-head against the Wrangler. Having more purchase options available is always a good thing; seems like a no-brainer to me. Image Credit: Honda Jeep Off-Road Vehicles open road

SEMA crowns Mustang, FR-S as this year's hottest cars in the building

After wrapping up the first day of the 2012 SEMA Show, organizers handed out awards for some of the trendiest vehicles on display. Since the whole point of SEMA is to show off new products available in the aftermarket world for use in cars, trucks and SUVs, each year, the show distinguishes the most popular vehicle in various segments. Not surprisingly, this year's Hottest Car and Hottest Sport Compact are the Ford Mustang and Scion FR-S, respectively, while the Ford F-Series brought home the Hottest Truck and the Jeep Wrangler was named the Hottest 4x4-SUV.
More than 2,000 companies are at this year's show, and the display booths represents a "vote" for each car to determing the trendiest vehicles in each of the four categories. It isn't clear if these awards also take cars brought by OEMs into account, but the Mustang and FR-S were definitely well represented by both OEM and aftermarket show versions.
As usual, the OEMs showed up in force at the this year's SEMA Show exhibiting a variety of cars ranging from production-intent cars like the beastly Ford Mustang Cobra Jet to much flashier rides like Scion's Carbon Stealth FR-S.