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2017 Jeep Compass ads navigate life for Millennials

Jeep kicked off an advertising blitz Thursday for the 2017 Compass, pitching the attractive compact crossover directly at the Millennial generation. The first broadcast spot, called Recalculating, shows young people navigating life's changes, including marriage, children, job moves, and more. A narrator intones "recalculating" – like a GPS – at each life moment during the 60-second ad. Naturally, a Compass would be a logical ride for all of these milestones, Jeep suggests. "We expect its message of life's journey moving us in many directions to resonate with our Millennial audience while staying true to the Jeep brand's core value of freedom," Oliver Francois, Fiat Chrysler's chief marketing officer, said in a statement. The campaign will be shown during Saturday Night Live, Modern Family, and other popular television shows. Print versions will also appear in national magazines, and the campaign will include digital, cinema, and experiential elements. The blitz began in North America, but it will be a global marketing effort as the Compass is sold in a wide range of regions. The ads will be customized for local audiences. Four more 30-second spots are planned for launch in May. An FCA US spokesperson declined to provide a monetary value for the campaign. The Compass will also be a featured vehicle at the Bonnaroo Music & Arts Festival in June in Tennessee. Additionally, FCA US will showcase the vehicle outside its headquarters in Auburn Hills, Mich., with a multi-story wrap on the building (replacing the current Chrysler Pacifica hybrid wrap). The Compass, which is on sale now, is receiving positive reviews for its updated styling that echoes the Grand Cherokee, increased storage space, and off-road capability. Hawking the Compass toward the Millennial generation, which is young people in their 20s to mid-30s, is a logical move for Jeep, as the group is beginning to display increased buying power. The Compass is one of Jeep's entry points. Customers could then theoretically stay with the brand as they age and their families grow, moving up to larger and more expensive vehicles, a longtime strategy employed by automakers. Related Video:

EV tax credits: Here's every electric car or plug-in hybrid that qualifies

Starting on April 18, the Internal Revenue Service released new guidance for U.S. buyers shopping for a new electric or plug-in hybrid vehicle. On April 18th, the IRS showed only six fully electric vehicles on the qualified list, but a day later Volkswagen confirmed its U.S.-built ID.4 also qualifies. That means right now, seven fully electric vehicles qualify for the full $7,500 EV tax credit, with three more from Chevrolet coming for the 2024 model year (we would expect these 2024 models to roll out slowly and be difficult to find for at least the first few months they are on the market). In addition to those seven fully electric cars, two plug-in hybrids also qualify for the full $7,500 credit. To qualify, a vehicle must be assembled in North America and must meet a strict set of guidelines that cover where battery materials were sourced. If any battery materials come from certain countries (importantly including China), the vehicle's tax credit is automatically cut in half. Further, according to the IRS, the vehicle's manufacturer suggested retail price (MSRP) can't exceed $80,000 for vans, sport utility vehicles and pickup trucks or $55,000 for any other type of vehicle (basically meaning sedans). Electric vehicles that qualify for the full $7,500 EV tax credit: Cadillac Lyriq (2023-2024) Chevrolet Blazer EV (2024) Chevrolet Bolt EV (2023-2024) Chevrolet Bolt EUV (2023-2024) Chevrolet Equinox (2024) Chevrolet Silverado (2024) Ford F-150 Lightning — all models (2022-2023) Tesla Model 3 Performance (2022-2023) Tesla Model Y — all models (2022-2023) Volkswagen ID.4 — U.S.-built models (2022-2023) Plug-in hybrid cars that qualify for the full $7,500 EV tax credit: Chrysler Pacifica PHEV (2022-2023) Lincoln Aviator Grand Touring (2022-2023) A smaller credit is offered on fully electric cars and plug-in hybrids that are assembled in North America but have batteries with materials sourced from unqualified countries (mostly China).

The Jeep Grand Cherokee Trackhawk is the all-wheel-drive Hellcat you've been waiting for

If the Jeep Grand Cherokee SRT was the venerable SUV cranked to 10, the new Trackhawk goes to 11. Actually, make that 707, because the Grand Cherokee Trackhawk is a Hellcat by another name. Under the hood is the same 707-horsepower supercharged V8 from the sinister corporate cousins Charger and Challenger. The torque rating drops just a bit to 645 pound feet, versus the 650 of the Hellcats, but we don't think many people will be too upset. Especially since Jeep claims the Trackhawk is capable of a 3.5-second 0-60 mph run and a quarter-mile time of 11.6 seconds. The former is right in line with the Challenger Hellcat. View 24 Photos The Grand Cherokee Trackhawk also offers a unique difference to the Hellcats, and its not the SUV body style. The Trackhawk is all-wheel-drive. Power goes from the supercharged V8 to an 8-speed automatic and a single-speed transfer case. There's also an electronic limited slip differential at the back. Jeep beefed up the transfer case with a wider chain that features forged sprockets. The rear drive shaft and half shafts have been strengthened to handle the extra power. Power is split 40/60 front and rear in the default automatic setting, and becomes more rear biased in more aggressive driving modes. In the sportiest "Track" mode, power is split 30/70. In the least aggressive "Snow" mode, power is split 50/50. The sportier drive modes also firm up suspension and decreases shift times. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Helping manage all the power is a high-performance suspension with adaptive Bilstein shocks. The suspension lowers the SUV a full inch compared with normal Grand Cherokees. Wheels are 20 inches in diameter and 10 inches wide wrapped in 295-millimeter wide tires, either all-seasons or optional three-seasons. An optional forged set of wheels is available, too, which Jeep says will save 12 pounds of weight. The wheels are stopped by Brembo six-piston calipers and 15.75-inch rotors up front, and four-piston calipers and 13.73-inch rotors out back. Jeep says the front brakes are the largest ever fitted to one of its vehicles. Visually, you'll be hard-pressed to tell a Grand Cherokee Trackhawk from the current SRT variant. The bumpers and fender flares are roughly the same. But a tell-tale sign is the lack of fog lights.