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Jeep follows up Super Bowl spot with call to help the USO

Once again, Chrysler had one of the most talked about Super Bowl commercials with its two-minute Whole Again Jeep spot, which was used to highlight its Operation SAFE Return program for US military personnel returning home from active duty. As part of this campaign, Jeep announced today that it will be donating up to $300,000 to the United Services Organizations (USO), and you can help.
Simply tweet using the #joinOSR hashtag on Twitter, visit the Yahoo! homepage or go to the Jeep Operation SAFE Return website, and Jeep will donate $1 to a fund that provides returning troops things like employment assistance and incentives to buy new vehicles. Jeep is also donating to this charity to the tune of $250 for each Jeep Wrangler and Wrangler Unlimited (including the Freedom Edition model) and Jeep Patriot Freedom Edition model sold.

Jeep does Renegade Chinese-style with Zi You Xia design concept

As we mentioned, Jeep is bringing a quartet of concepts to the Beijing Motor Show this year. Its largest model, the Grand Cherokee, is nowhere to be found, but its smallest is. That, of course, would be the new Renegade, which has been done up as the Zi You Xia design concept.
Taking its name from the Mandarin word (or words) for "rebel," the Zi You Xia takes its inspiration from the National Centre for the Performing Arts in Beijing, with a Warm Chocolate Gray paintjob with contrasting dark bronze trim. The roof, grille and mirror caps are color-keyed to match the rest of the exterior, riding on 20-inch alloys in the same dark bronze finish.
Inside it's all Piano Black, Anodized Copper and brown leather with plaid fabric inserts. Scope it out in the high-res image gallery above and the press release below.

Jeep first American carmaker to return to Tokyo show

Despite foreign-brand car sales in Japan declining six percent in the first four months of this year, Jeep sales are up 21 percent in the same period. That could explain why Jeep will be the first the US manufacturer to return to the Tokyo Motor Show after eight years away. Ford, General Motors, and Chrysler walked away during the global crisis that struck after the 2007 show. Jeep will be part of an eight-vehicle, four-brand showcase overseen by Fiat Chrysler Automobiles Japan, the local subsidiary. For the moment, it is the only US brand to sign up - neither Ford, GM, or even Chrysler are committed to attend. Stablemates Fiat, Alfa Romeo, and Abarth will be there, along with 13 other foreign makes, answering the "Technology & Fantasy" theme for this year's event. In total, organizers announced 15 brands from 14 Japanese manufacturers, and 27 brands from 17 foreign carmakers. The show opens to the public from Oct. 30 to Nov. 8. Related Video: