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FCA's shifter fiasco proves novel gear selectors are a bad idea

What's wrong with PRNDL? Why are automakers trying to overly complicate the simple task of selecting gears? If there's any lesson to learn from the recent news that NHTSA is investigating 853,000 Fiat Chrysler vehicles over its problematic gear selectors, it's that the trend of fancy shifters needs to stop. Now. Last year, NHTSA opened an investigation into Jeep Grand Cherokee models, and has now expanded this probe to include the 2012-14 Chrysler 300 and Dodge Charger. The problem? The shifter – assembled by ZF – is confusing for many drivers. "Testing ... indicates that operation of the (electronic) shifter is not intuitive and provides poor tactile and visual feedback to the driver, increasing the potential for unintended gear selection," a NHTSA document states. More than 100 crashes and over a dozen injuries are linked to this problem, according to The Detroit Free Press. To us, the problem isn't just limited to FCA. These unnecessarily novel gear selectors are spreading like wildfire across the industry. Honda and Acura use a weird pushbutton setup. Lincolns have buttons on the dashboard. Jaguar's shifter electronically raises out of the center console. Mercedes uses a stalk with up-for-Reverse, down-for-Drive, push-for-Neutral arrangement. And what the hell is BMW thinking with its M cars? FCA has since abandoned the confusing shifters in question. The 300, Charger, and Grand Cherokee now use the rotary shift dial that's quickly proliferating across the company's brands. Simplistic gear selectors might not be sexy, but no one ever complained about not being able to find the right gear in a Hyundai Sonata. What's most interesting is that this NHTSA investigation could push FCA – and possibly other automakers – to redesign vehicle functions that otherwise operate as designed. Just because most people will never have a problem putting a Dodge Charger in Reverse doesn't mean there isn't a flaw with the design. But perhaps a more simplistic solution – good ol' PRNDL – would have prevented these issues from the start. Related Video: News Source: The Detroit Free PressImage Credit: Copyright 2016 AOL Government/Legal Chrysler Dodge Jeep FCA shifters

Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

Jeep recalls 228k Cherokees over airbag deployment fears

Jeep is recalling an estimated 228,181 examples of the 2014 and 2015 Jeep Cherokee worldwide because the airbags can inadvertently deploy in some situations. Specifically, the campaign covers 168,092 vehicles in the US, 19,557 in Canada, 4,133 in Mexico and 36,399 outside of North America. According to Jeep, the problem occurs when drivers execute extremely hard handling maneuvers and upset the vehicle's balance, which causes the side-curtain and seat-mounted side airbags to deploy. "The air-bag systems, sensing potential rollovers, automatically activated," according to the automaker's announcement. While this occurred in "a small number" of cases, according to Jeep, the problem caused no reported injuries or accidents. To fix the fault, the company will issue a software update to recalibrate the bags' deployment. Statement: Restraint-System Software Upgrade February 2, 2015 , Auburn Hills, Mich. - FCA US LLC is launching a global recall of an estimated 228,181 SUVs to upgrade software governing side-curtain and seat-mounted side air bags. The action follows an investigation by FCA US engineers after a small number of inadvertent deployments involving drivers who executed extreme maneuvers. These maneuvers dramatically changed the vehicles' angle of operation, relative to the ground. The air-bag systems, sensing potential rollovers, automatically activated. FCA US is unaware of any related injuries or accidents. The software upgrade will recalibrate the threshold for deployment and the vehicles will remain compliant with all applicable safety regulations. Affected are certain 2014 and 2015 Jeep Cherokees. Estimated volumes by market are as follows: 168,092 in the U.S.; 19,557 in Canada; 4,133 in Mexico and 36,399 outside the NAFTA region. The Company will notify affected customers. Software will be available at that time. Customers with additional concerns or questions may call 1-800-853-1403. Featured Gallery 2015 Jeep Cherokee View 41 Photos News Source: FCA USImage Credit: Jeep Recalls Jeep Safety Crossover