1987 Jeep Comanche Base Standard Cab Pickup 2-door 4.0l on 2040-cars

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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Consumer Reports says these are the worst new cars of 2014

Consumer Reports has announced its annual list of worst vehicles, a cringe-inducing contrast to its list of top vehicles. Ignominiously leading the way in 2014 is Chrysler, which has a staggering seven models listed.
Jeep nearly sweeps the small SUV segment by itself, with its Compass, Patriot and 2.4-liter version of the new Cherokee, while the only midsize sedans listed by CR were the Chrysler 200 and Dodge Avenger. The new Dodge Dart and the Dodge Journey round out CR's condemnation of Chrysler.
Ford is taking heat as well, with the Taurus, Edge and their counterparts from Lincoln all listed as the worst vehicles in their respective segments. Toyota doesn't fare much better, with its Lexus IS, Scion iQ and tC also making the list.

Jeep Wrangler Polar is a tasty frozen treat

Perhaps it's because we've seen so many kitted-out examples over the years, but it seems to us that the Jeep Wrangler tends to wear its special-edition duds better than most models. It might be the icon's familiar rectilinear proportions or the inherent bolt-on look of its extremities - bumpers, mirrors, lighting, and step rails - but we've seen precious few factory specials that look anything but excellent.
Case in point: this new Jeep Wrangler Polar unveiled at the Frankfurt Motor Show. This European-market limited-edition model is said to be a celebration of winter driving, which evidently works out to a body-color hardtop, black-accent seven-slot grille, 18-inch gloss black wheels, Trac-Lok limited-slip differential and a hard hat for the spare tire. Finished here in Hydro Blue (Billet Silver Metallic and Bright White are also available) and a black interior with Polar White accents, the Polar edition features badges displaying 78° S and 106° E longitude and latitude coordinates for Vostok, Antarctica.
This new Jeep will be available in both standard and Unlimited formats with either the 3.6-liter Pentastar gas engine or the still-not-for-US 2.8-liter turbodiesel when it bows early next year. For further details, check out our gallery above and the press release below.