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Australian Jeep marketing stunt goes awry [w/video]

Jeep fans in Australia are none too happy with the off-road brand following a contest that saw ten new Cherokees sold for just $10,000 Australian (about $9,400), roughly a quarter of the vehicle's price Down Under.
The contest, called the "World's Most Remote Dealership," gave Aussies the chance to snag an ultra-affordable Cherokee Longitude (analogous to the US-spec Latitude trim), provided they could get to a secret dealership in the remote wilderness of western New South Wales, near the border with the state of South Australia.
In order to get the exact location of the dealership, though, potential customers needed to download an app, which would release a phone number 9:00 AM AEST on Thursday (7:00 PM EDT, Wednesday night). The first ten people who could call in and prove they could afford to finance $10,000 and get to the remote dealership, were given the location of the remote dealership.

NYIAS: 2017 Jeep Grand Cherokee Trailhawk, ooh-rah!

I was very happy to see Jeep offer a stand-alone, off-road-oriented model to the Grand Cherokee for 2017, the Trailhawk. This is not the first time for a GC Trailhawk, as they offered a limited run a few years ago to see if there might be a market for such a model. Looks like there is, as there are Trailhawk models for the Cherokee and Renegade, and now the Grand Cherokee as well. Just to be clear here, Jeep has always offered off-road ready packages (tow hooks, one inch more ground clearance, skid plates) for the Grand Cherokee and Cherokee in the past. They were called "Up Country," or more recently, "Off Road" groups. That was all well and good but, at least where I was living, almost impossible to find. Rarely would you ever find one so-equipped on dealer lots. If you ever saw one on the street, most likely the owner special-ordered it. Having said that, now that I'm living by the beach, I am seeing a few Up Country-equipped older Jeeps; not many, but more than I've seen in the past. As to the new Cherokee and Renegade Trailhawks; I'm seeing a bunch of them. It took a little while for the public to discover this trim level, but now I see them everywhere. Must be the orange tow hooks? Speaking of orange tow hooks... I'm not a big fan of them. Tow hooks for sure, orange ones, not so much; same with the matte black hood decal, not a fan. If I were ever to get a Trailhawk, it would be either dark gray or black, as that effectively hides the hood decal. So Jeep has packaged the Trailhawk as a premium model within each respective model line. While I fully understand the thinking, I do wish Jeep would also offer an entry-level off-road model, one with all the Trailhawk off-road goodness, but minus all the visual and luxury fluff. A lot of off-roaders don't want to pay, or can't pay top dollar for stuff they don't want or need. As to a name, how about "Trail," that being Trailhawk minus the "hawk;" or perhaps "Pioneer?" That's an old name from Cherokees of yesteryear. Back then the Pioneer was positioned as a mid-low level model. I think either name would work well for a back-to-basics-off-road-focused Cherokee and/or Renegade. Content it like the current entry-level Sport or mid-level Latitude models, but include the Trailhawk's off-road prowess. The Grand Cherokee should probably pass on that suggestion, as it would run counter to that model's high-end image. Related Video: Image Credit: Jeep Jeep open road

These three automotive Lego kits deserve your suppoort

Lego has been quite good to car enthusiasts over the past few years. We've seen traditional kits for the classic VW Microbus, Mini Cooper, and the Caterham 620R, as well as an elaborate Technic kit for the 911 GT3 RS. But why stop there? The Lego Ideas page, which allows users to submit ideas with the chance to see their kits reach production, has many more cool car kits we'd love to see. Check them out below, and be sure to log on to vote for them. If a submission hits 10,000 votes, it is considered for production. That's how we got that Caterham kit, so it's worth your time to show your support. Peugeot 205 Turbo 16 This is a submission aimed at becoming one of Lego's Speed Champions kits. These are very small mini-figure scale car models, and the series has included the Ford GT, Audi R18 Le Mans racer, and more. This kit features a tiny version of the Peugeot 205 Turbo 16, a Group B rally racer that gave Peugeot World Rally Championship titles two years in a row. The kit has a well-executed version of the car and its massive rear spoiler on the hatch. It also comes with a big dirt crest for it to fly over, along with amazed spectators on the sidelines. Porsche 911 Turbo 930 We love the GT3 RS Lego kit, but we think it's a little lonely as the only Porsche kit available. Such an impressive Porsche deserves an impressive companion, like this 911 Turbo. It's the 930 version, which is arguably the most famous classic 911 with its turbocharged power, whale-tail wing, and scary driving dynamics thanks to considerable turbo lag and rear-engine handling characteristics. This model is quite large at 1:10 scale, and comes with a detailed interior and exterior. The best part is the remote-control components underneath that allow the car to be driven. Jeep Wrangler JK Moving off the beaten path again, we have this highly detailed Wrangler kit. Actually, we have two kits, as the creator designed both two-door and four-door versions. They both feature removable hard tops, detailed interiors, and big tires. They also come with an assortment of off-road accessories such as auxiliary lights, an off-road jack, winch, gas can, roof rack, and off-road bumper. You can also find various fluid reservoirs and engine details under the opening hood. Related Video: Image Credit: AbFab1974 / Lego Ideas, brickmasterno1 / Lego Ideas, RREYES77 / Lego Ideas Auto News Toys/Games Jeep Porsche Peugeot Lego