2014 Jeep Cherokee Limited on 2040-cars

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2014 Jeep Cherokee: Introduction

When we look back at some of the more shocking product launches of recent yeras, the Jeep Cherokee is certainly high up on the list. And we aren't just talking about its off-the-wall, polarizing design.
For starters, it brought back the iconic Cherokee nameplate - something Jeep enthusiasts have coveted for ages. But beyond that, it brought a new evolution for the Jeep brand. After all, the Cherokee is car-based - using the same compact platform that underpins the Dodge Dart and Chrysler 200. It has a greater focus on technology and refinement than ever before, in an effort to appeal to a new crop of Jeep customers. And powering it all is a new (optional) V6 engine paired with an equally new nine-speed automatic transmission.
Can the Cherokee's car-based roots still allow for a vehicle that's superb when the going gets tough? Will its design still be a love/hate affair in one year's time, or will it start to blend in? Is the powertrain strong enough to not only support the needs of daily driving and road trips, but blaze a few trails as well? We're aiming to answer all these questions, and more, over the next 12 months. Welcome to the Autoblog long-term garage, Cherokee.

Video charts evolution of Jeep from military vehicle to SUV powerhouse

Here's a fun new video from our car-obsessed friends at Donut Media. It shows the evolution of the iconic Jeep from its World War II roots to the forthcoming 2019 Scrambler pickup in a little over two minutes. Using illustrations and audio of Jeep engines and broadcast advertising spots, it's a fascinating look at the common traits that have persisted over more than 75 years and changing consumer preferences. Three companies originally responded to the U.S. Army's request in 1940 for proposals to make a quarter-ton "light reconnaissance vehicle" tailored to its specs — Bantam, Ford and Willys. The video starts by showing all three early contenders — the Bantam Reconnaissance Car, Ford Pygmy and Willys MB, which was based on the Willys-Overland "Quad" prototype, named for the 4x4 system it utilized. Willys eventually won the contract in 1941 to build 16,000 revised MB models for American and Allied forces. Willys would trademark the Jeep name in 1945 with its CJ-2A, a Civilian Jeep geared toward farmers. As the video shows, Jeep really started to diversify its body styles and colors in the 1970s and '80s under the ownership of American Motors Corp., which purchased the money-losing Jeep brand in 1970 from Kaiser-Jeep, which itself had acquired the brand from Willys in 1953. The '70s brought models like the CJ-5 Renegade and CJ-5 Laredo, and the video includes updates including the second-generation Wrangler Unlimited in 2004 and the Wrangler-based Scrambler pickup. Chrysler purchased Jeep from American Motors in 1987, shortly after the debut of the Jeep Wrangler, and has managed to hold onto the brand and ride it to success despite its own bumpy ownership trials and tribulations since then. Despite the many owners over time, Jeep has maintained its headquarters all along in Toledo, Ohio.

Jeep Wrangler Scrambler pickup tailgate spied uncovered

Jeep has been particularly good at keeping the upcoming Jeep Wrangler pickup truck, affectionately referred to as Scrambler, under wraps, literally. It's very rare to see any portion of the truck sans bulky black fabric. But this time Jeep slipped up and left the tailgate of the truck totally exposed except for some paint. Not surprisingly, there aren't any spare tire mounts here. Previous photos have shown the spare will be mounted underneath the bed, and we haven't seen any running around with tires on the back. There also aren't any logos stamped into the bed, so presumably Jeep will simply slap badges on the back. The shape is also in keeping with the current Wrangler's design. It's chunky and chiseled, but the edges are softened a bit. It's also less straight-edged than what we've seen in renderings. We're currently expecting the Wrangler pickup to arrive at dealers next year. And now that the last JK Wrangler has been built, the factory should be gearing up for truck production. We know that the truck will feature a longer frame with rear suspension that is similar to the Ram 1500. And like all other Wranglers, the top should be removable. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Jeep Wrangler Scrambler tailgate View 14 Photos Image Credit: Brian Williams Spy Photos Jeep Truck Off-Road Vehicles jeep wrangler pickup jeep scrambler